9780470393086

Revenue Management for the Hospitality Industry

by ;
  • ISBN13:

    9780470393086

  • ISBN10:

    0470393084

  • Format: Paperback
  • Copyright: 11/1/2010
  • Publisher: Wiley

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

This is the first text that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices.

Table of Contents

Chapter 1: Introduction to Revenue Management.

Chapter 2: Strategic Pricing.

Chapter 3: Value.

Chapter 4: Differential Pricing.

Chapter 5: The Revenue Manager's Role.

Chapter 6: Forecasting Demand.

Chapter 7: Inventory and Price Management.

Chapter 8: Distribution Channel Management.

Chapter 9: Evaluation of Revenue Management Efforts in Lodging.

Chapter 10: Revenue Management for Food and Beverage Services.

Chapter 11: Evaluation of Revenue Management Efforts in Food and Beverage Services.

Chapter 12: Specialized Applications of Revenue Management.

Chapter 13: Building Better Business.

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