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In 1881, the launch of George Newnes' highly innovative Tit-Bits magazine created a publishing sensation, ushering in the era of the modern, million-selling popular weekly. Newnes and his early collaborators Arthur Pearson and Alfred Harmsworth, went on to create a group of competing business enterprises that, during the twentieth century, emerged as colossal publishing houses employing thousands of mainly trade union-regulated workers. In the early 1960s these firms, together with Odhams Press, merged to create the basis of the modern magazine giant IPC. Practically a monopoly producer until the 1980s, IPC was convulsed thereafter by the dual revolutions of globalization and digitization, finding its magazines under commercial attack from all directions. Challenged first by EMAP, Natmags, and Conde Nast, by the 1990s IPC faced competition both from expanding European rivals, such as H. Bauer, and a variety of newly-formed agile domestic competitors who were able to successfully exploit the opportunities presented by desktop publishing and the world wide web.
In a narrative spanning over 300 years, Revolutions from Grub Street draws together a wide range of new and existing sources to provide the first comprehensive business history of magazine-making in Britain.
Howard Cox, Professor of International Business History, University of Worcester,Simon Mowatt, Associate Professor of Management, AUT Business School
Howard Cox is Professor of International Business History at the University of Worcester, UK, where he has taught since 2004, During an academic career spanning over thirty years he has published widely in the fields of business history, international business, and corporate strategy. His well received account of the international tobacco industry The Global Cigarette was also published by Oxford University Press in 2000.
Simon Mowatt has been Associate Professor of Management at AUT Business School, Auckland, New Zealand, since 2002, before which he held positions in Business Schools in the UK and Europe. Simon has published widely in the areas of business history, strategy and innovation in journals such as Business History, Industrial and Corporate Change and Technology Analysis and Strategic Management.