Rhetoric in Popular Culture

by Barry Brummett

• ISBN13: 9781412975681
• ISBN10: 1412975689
• Edition: 3rd
• Format: Paperback
• Copyright: 2010-05-07
• Publisher: SAGE Publications, Inc

Summary

Rhetoric in Popular Culture, Third Edition provides students with a solid background in the central issues in interpreting pop culture. Author Barry Brummett helps readers use techniques of rhetorical criticism to analyze texts from popular culture including print ads, music videos, TV advertisements, Internet user groups, movies, and television shows. Part I covers rhetoric as a concept, the history of rhetoric, and a method for doing rhetorical criticism. Part II includes critical essays and case studies that show students how the critical methods discussed in Part I can be used to study the rhetoric of extended texts. New to the Third Edition: Offers updated examples from popular culture that help students apply cutting-edge critical studies methodologies to the study of rhetoric Includes updated material on Marxist, psychoanalytic, feminist, media-centered, and culture-centered criticism, as well as a new discussion on "super-signs," neo-Aristotelian methods, and intertextuality Includes well-written examples of criticism that serve as strong models for students Helps students link a diverse array of methodologies to the rhetorical tradition Includes useful and fun questions and mini-assignments to help students understand the practical applications and relevance of rhetorical concepts in everyday life 

Table of Contents

Preface

Theory

Rhetoric and Popular Culture

The Rhetoric of Everyday Life

The Building Blocks of Culture: Signs

Rhetoric and the Rhetorical Tradition

The Rhetorical Tradition: Ancient Greece

Rhetorical Methods in Critical Studies

Texts Influence through Meanings

Varieties of Rhetorical Criticism, part one

An Introduction to Critical Perspectives

Culture-centered Criticism

Marxist Criticism

Visual Rhetorical Criticism

Psychoanalytic Criticism

Varieties of Rhetorical Criticism, part two

Feminist Criticism

Dramatistic/Narrative Criticism

Media-centered Criticism

Summary and Review

Looking Ahead

Application

Paradoxes of Personalization: Race Relations in Milwaukee

The Problem of Personalization

The Scene and Focal Events

On Gangsta, Written with the Help of the Reader

African American Culture Is Violent

African American Culture Is Sexual

African American Culture Is Crassly Materialistic

Conclusion

Simulational Selves, Simulational Culture in Groundhog Day

Media and Representation in Rec.Motorcycles

Two Homological Critiques

Opening my iPod nano: A homological study of media and discourse

Queering the Gecko: Race, Sexual Orientation, and Marginality in GEICO's Cavemen

Suggested Readings

Index

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