Rhetoric in Popular Culture, Third Edition provides students with a solid background in the central issues in interpreting pop culture. Author Barry Brummett helps readers use techniques of rhetorical criticism to analyze texts from popular culture including print ads, music videos, TV advertisements, Internet user groups, movies, and television shows. Part I covers rhetoric as a concept, the history of rhetoric, and a method for doing rhetorical criticism. Part II includes critical essays and case studies that show students how the critical methods discussed in Part I can be used to study the rhetoric of extended texts. New to the Third Edition: Offers updated examples from popular culture that help students apply cutting-edge critical studies methodologies to the study of rhetoric Includes updated material on Marxist, psychoanalytic, feminist, media-centered, and culture-centered criticism, as well as a new discussion on "super-signs," neo-Aristotelian methods, and intertextuality Includes well-written examples of criticism that serve as strong models for students Helps students link a diverse array of methodologies to the rhetorical tradition Includes useful and fun questions and mini-assignments to help students understand the practical applications and relevance of rhetorical concepts in everyday life