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Rhetoric in Popular Culture



Pub. Date:
SAGE Publications, Inc
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This is the 3rd edition with a publication date of 5/7/2010.

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Rhetoric in Popular Culture, Third Edition provides students with a solid background in the central issues in interpreting pop culture. Author Barry Brummett helps readers use techniques of rhetorical criticism to analyze texts from popular culture including print ads, music videos, TV advertisements, Internet user groups, movies, and television shows. Part I covers rhetoric as a concept, the history of rhetoric, and a method for doing rhetorical criticism. Part II includes critical essays and case studies that show students how the critical methods discussed in Part I can be used to study the rhetoric of extended texts. New to the Third Edition: Offers updated examples from popular culture that help students apply cutting-edge critical studies methodologies to the study of rhetoric Includes updated material on Marxist, psychoanalytic, feminist, media-centered, and culture-centered criticism, as well as a new discussion on "super-signs," neo-Aristotelian methods, and intertextuality Includes well-written examples of criticism that serve as strong models for students Helps students link a diverse array of methodologies to the rhetorical tradition Includes useful and fun questions and mini-assignments to help students understand the practical applications and relevance of rhetorical concepts in everyday lifeĀ 

Table of Contents

Rhetoric and Popular Culture
The Rhetoric of Everyday Life
The Building Blocks of Culture: Signs
Rhetoric and the Rhetorical Tradition
The Rhetorical Tradition: Ancient Greece
Rhetorical Methods in Critical Studies
Texts Influence through Meanings
Varieties of Rhetorical Criticism, part one
An Introduction to Critical Perspectives
Culture-centered Criticism
Marxist Criticism
Visual Rhetorical Criticism
Psychoanalytic Criticism
Varieties of Rhetorical Criticism, part two
Feminist Criticism
Dramatistic/Narrative Criticism
Media-centered Criticism
Summary and Review
Looking Ahead
Paradoxes of Personalization: Race Relations in Milwaukee
The Problem of Personalization
The Scene and Focal Events
On Gangsta, Written with the Help of the Reader
African American Culture Is Violent
African American Culture Is Sexual
African American Culture Is Crassly Materialistic
Simulational Selves, Simulational Culture in Groundhog Day
Media and Representation in Rec.Motorcycles
Two Homological Critiques
Opening my iPod nano: A homological study of media and discourse
Queering the Gecko: Race, Sexual Orientation, and Marginality in GEICO's Cavemen
Suggested Readings
Table of Contents provided by Ingram. All Rights Reserved.

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