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Rhetoric in Popular Culture, Third Edition provides students with a solid background in the central issues in interpreting pop culture. Author Barry Brummett helps readers use techniques of rhetorical criticism to analyze texts from popular culture including print ads, music videos, TV advertisements, Internet user groups, movies, and television shows. Part I covers rhetoric as a concept, the history of rhetoric, and a method for doing rhetorical criticism. Part II includes critical essays and case studies that show students how the critical methods discussed in Part I can be used to study the rhetoric of extended texts. New to the Third Edition: Offers updated examples from popular culture that help students apply cutting-edge critical studies methodologies to the study of rhetoric Includes updated material on Marxist, psychoanalytic, feminist, media-centered, and culture-centered criticism, as well as a new discussion on "super-signs," neo-Aristotelian methods, and intertextuality Includes well-written examples of criticism that serve as strong models for students Helps students link a diverse array of methodologies to the rhetorical tradition Includes useful and fun questions and mini-assignments to help students understand the practical applications and relevance of rhetorical concepts in everyday life
Table of Contents
|Rhetoric and Popular Culture|
|The Rhetoric of Everyday Life|
|The Building Blocks of Culture: Signs|
|Rhetoric and the Rhetorical Tradition|
|The Rhetorical Tradition: Ancient Greece|
|Rhetorical Methods in Critical Studies|
|Texts Influence through Meanings|
|Varieties of Rhetorical Criticism, part one|
|An Introduction to Critical Perspectives|
|Visual Rhetorical Criticism|
|Varieties of Rhetorical Criticism, part two|
|Summary and Review|
|Paradoxes of Personalization: Race Relations in Milwaukee|
|The Problem of Personalization|
|The Scene and Focal Events|
|On Gangsta, Written with the Help of the Reader|
|African American Culture Is Violent|
|African American Culture Is Sexual|
|African American Culture Is Crassly Materialistic|
|Simulational Selves, Simulational Culture in Groundhog Day|
|Media and Representation in Rec.Motorcycles|
|Two Homological Critiques|
|Opening my iPod nano: A homological study of media and discourse|
|Queering the Gecko: Race, Sexual Orientation, and Marginality in GEICO's Cavemen|
|Table of Contents provided by Ingram. All Rights Reserved.|