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THE RHETORICAL ACT: THINKING, SPEAKING AND WRITING CRITICALLY, Fourth Edition, teaches you how to craft and critique rhetorical messages that influence, inviting and enabling you to become an articulate rhetor and critic of the symbolic universe. The text combines thorough coverage of rhetorical criticism, media literacy, and strategic public speaking, providing a solid grounding in essential concepts while helping you hone your skills in each area.
Table of Contents
|Prologue: "Why Study Rhetoric?"|
|Fundamentals of Rhetorical Action|
|A Rhetorical Perspective|
|The Rhetorical Act|
|Crafting Your Rhetorical Act|
|Resources for Rhetorical Action|
|The Resources of Evidence|
|The Resources of Argument|
|The Resources of Organization|
|The Resources of Language|
|Contexts of Rhetorical Action|
|Challenges Arising from the Audience|
|Challenges Arising from the Subject and Purpose|
|Opportunities and Challenges Arising fr|
|Table of Contents provided by Publisher. All Rights Reserved.|