More New and Used
from Private Sellers
Usually Ships in 2-3 Business Days
Currently Available, Usually Ships in 24-48 Hours
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 11/30/2010.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Rhetorical analysis is an essential skill for students, scholars, citizens, professionals-and just about anyone who needs to understand arguments or who needs to be persuasive.
Table of Contents
|Introduction to Rhetoric and Rhetorical Analysis||p. 1|
|What Is Rhetoric?||p. 2|
|What Is Rhetorical Analysis?||p. 3|
|What Is the Rhetorical Perspective?||p. 4|
|What Can You Find in This Book?||p. 5|
|Kairos and the Rhetorical Situation||p. 7|
|Aspects of the Rhetorical Situation||p. 11|
|Analysis 1: Kairos and the Rhetorical Situation in "Letter from Birmingham Jail"||p. 21|
|Analysis 2: Volkswagen's 1960 "Why" Advertisement and the Historical-Cultural Context||p. 28|
|Writing a Kairos Analysis||p. 35|
|Student Analysis of Kairos and a Recent Documentary: Rebecca Reilly, "The Kairos of War"||p. 39|
|The Classical Pisteis: Ethos, Logos, Pathos||p. 45|
|Reasons and Evidence: The Artistic and Inartistic Pisteis||p. 48|
|Argument and the Structure of Practical Reasoning||p. 50|
|Classical Terms for Argument: Enthymeme and Epicheireme||p. 54|
|More Classical Terms: Topics and Stases of Argument||p. 71|
|Sample Analysis: Enthymematic Argument in the First Half of "Letter from Birmingham Jail"||p. 81|
|Writing an Argument Analysis||p. 91|
|Student Analysis of Argument in a Video Game: David Daniels, "Building an Electronic Empire with Argument"||p. 96|
|Basic Principles: The Psychology of Form||p. 104|
|Some Varieties of Form: Progressive, Repetitive, and Conventional||p. 106|
|The Form of Argumentation: The Classical Template||p. 115|
|Spatial Form and Information Architecture||p. 119|
|Sample Analysis: Structure and the Classical Template in "Letter from Birmingham Jail"||p. 123|
|Writing a Structure Analysis||p. 129|
|Student Analysis of Structure in a Commercial: Haley Faulkner, "Real Beauty, Real Form: An Analysis of Structure in the Dove 'Onslaught' Video"||p. 132|
|The Virtues of Style||p. 138|
|Diction: Word Choice||p. 142|
|Figures of Speech and Thought||p. 144|
|Rhythmic Composition||p. 157|
|Types of Style||p. 161|
|Style and Delivery in Visual Texts: A Note||p. 167|
|Sample Analysis: On the Styles of Chrysler and VW||p. 169|
|Writing a Style Analysis||p. 176|
|Student Analysis of Style in a Televised Public Service Announcement: Tara Hall, "Clarity and Rhythm in a British PSA"||p. 181|
|Ideology (Logos Revisited)||p. 185|
|Searching for Ideological Presuppositions||p. 189|
|Searching for Ideological Overlap||p. 194|
|Searching for Ideological Extension||p. 197|
|Searching for Ideological Paradoxes||p. 199|
|Sample Analysis: Paradoxical Liberty in King's "Letter"||p. 201|
|CODA: Ideological Analysis as Cultural Analysis, or The Fifth Rhetorical Canon of Memory||p. 207|
|Affect (Pathos Revisited)||p. 208|
|Interpretation and Affect||p. 209|
|How Can We Observe/Analyze Affect?||p. 211|
|Pathemata, or What to Look for When Analyzing Affect||p. 213|
|Analyzing Emotional Repertoires||p. 223|
|Sample Analysis: Emotional Repertoires Invoked by Two Print Ads||p. 224|
|Habit (Ethos Revisited)||p. 232|
|Ethos and the Psyche||p. 233|
|Ethical Appeal and Identification||p. 235|
|What Makes an Ethical Appeal? Habits||p. 237|
|An Analytic Vocabulary: Habit, The Habitus, and The Social Field||p. 239|
|The Ironic Habitus and the "Why" Ad||p. 243|
|Martin Luther King, Jr.'s "Letter from Birmingham Jail"||p. 251|
|Chrysler Ad from April 25, 1960 Issue of Life Magazine||p. 268|
|Volkswagen's "Why" Ad from April 25, 1960 Issue of Life Magazine||p. 269|
|Works Cited||p. 270|
|Table of Contents provided by Ingram. All Rights Reserved.|