Preface | p. vi |
Introduction | p. vii |
Introduction to Public Speaking | p. xiv |
The Canons of Rhetoric | p. 1 |
The First Canon: Invention | p. 3 |
The Second Canon: Arrangement | p. 9 |
The Third Canon: Style | p. 19 |
The Fourth Canon: Memory | p. 27 |
The Fifth Canon: Delivery | p. 28 |
The Genres of Public Speaking | p. 37 |
The Context for Written Speech | p. 42 |
The Context for Online Communication | p. 43 |
The Context for Public Speaking | p. 45 |
Specific Contexts for Public Speaking | p. 47 |
Speeches of Introduction | p. 48 |
Speeches of Identification | p. 49 |
Speeches of Deliberation | p. 49 |
Speeches of Solicitation | p. 50 |
Speeches of Commemoration | p. 51 |
Speeches of Enrichment | p. 52 |
Speeches of Administration | p. 53 |
Speeches of Advocacy | p. 53 |
The Rhetorical Situation | p. 59 |
Rhetorical Foreground and Background | p. 60 |
The Rhetorical Background | p. 62 |
The Public | p. 62 |
The Open Society | p. 63 |
The Public Sphere | p. 64 |
Status | p. 66 |
Public Opinion | p. 67 |
Convention | p. 68 |
Social Knowledge | p. 69 |
The Rhetorical Foreground | p. 73 |
Exigence | p. 73 |
Practical Judgment | p. 77 |
Audience | p. 79 |
Constraints | p. 81 |
Speaker | p. 84 |
Occasion | p. 85 |
Purpose | p. 88 |
Message | p. 90 |
Persuasion and Motivation | p. 99 |
Belief | p. 101 |
Reason | p. 105 |
Value | p. 109 |
Feeling | p. 111 |
Emotion | p. 114 |
Imagination | p. 117 |
Attitude | p. 120 |
Constructing Artful Rhetoric | p. 128 |
Ethos | p. 129 |
Persona | p. 130 |
Evoked Audience | p. 134 |
Identification | p. 136 |
Distinction | p. 137 |
Polarization | p. 139 |
Logos | p. 146 |
Logical Reasoning | p. 147 |
Generalization | p. 149 |
Analogy | p. 151 |
Sign | p. 153 |
Causation | p. 154 |
Principle | p. 156 |
Fallacies in Logic | p. 158 |
Either/Or | p. 160 |
Slippery Slope | p. 160 |
Bandwagon | p. 160 |
Ad Hominem | p. 161 |
False Cause | p. 162 |
Scapegoating | p. 162 |
Red Herring | p. 163 |
Non Sequitur | p. 163 |
Narrative Rationality | p. 164 |
Pathos | p. 173 |
Utopia | p. 176 |
Wasteland | p. 178 |
Virtue | p. 179 |
Vice | p. 180 |
Saint | p. 181 |
Sinner | p. 183 |
Idol | p. 184 |
Abomination | p. 186 |
Style | p. 191 |
Types of Form | p. 193 |
Conventional Form | p. 193 |
Syllogistic Form | p. 194 |
Repetitive Form | p. 196 |
Qualitative Form | p. 197 |
Symbol | p. 198 |
Poetic Categories | p. 203 |
Tragedy | p. 204 |
Comedy | p. 206 |
Didactic | p. 208 |
Elegy | p. 210 |
Burlesque | p. 212 |
Grotesque | p. 214 |
Index | p. 223 |
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