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Road to the White House, 2000,9780312167424

Road to the White House, 2000

by
Edition:
1st
ISBN13:

9780312167424

ISBN10:
0312167423
Format:
Paperback
Pub. Date:
8/6/1999
Publisher(s):
Wadsworth Publishing
List Price: $28.67
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Table of Contents

Preface vii
About the Author xvii
PART I THE ELECTORAL ARENA
Presidential Selection: A Historical Overview
3(23)
Introduction
3(1)
The Creation of the Electoral College
4(2)
The Development of Nominating Systems
6(7)
The Evolution of the General Election
13(4)
The Politics of Electoral College Voting
17(3)
Summary
20(1)
Where on the Web?
21(1)
Exercises
22(1)
Selected Reading
22(1)
Notes
23(3)
Campaign Finance
26(39)
Introduction
26(1)
The Costs of Campaigning
27(4)
The Sources of Support
31(1)
Finance Legislation
32(5)
Key Provisions of Campaign Finance Legislation
35(2)
How to Get Information from the Federal Election Commission
37(1)
The Impact of the Law
37(19)
Revenue
38(2)
Al Gore's Profitable Trip to the Big Apple
40(7)
Clinton's and Dole's 1996 Preconvention Fund-Raising and Spending Strategies
47(3)
Expenditures
50(6)
Competition between Parties and Their Candidates
56(1)
Money and Electoral Success
56(3)
Summary
59(1)
Where on the Web?
60(1)
Exercises
60(1)
Selected Reading
61(1)
Notes
61(4)
The Political Environment
65(38)
Introduction
65(1)
Turnout
66(10)
The Expansion of Suffrage
68(3)
Registering to Vote
71(1)
Other Influences on Turnout
71(5)
Turnout and Partisanship
76(1)
The Partisan Basis of Politics
76(7)
A Model of the U. S. Voter
77(1)
A More Refined Theory of Voting
78(1)
Partisan Voting Patterns
79(2)
Partisan Deviations
81(2)
The Social Basis of Politics
83(11)
The New Deal Realignment
83(1)
Evolving Political Coalitions
84(8)
A New Partisan Majority?
92(1)
Summary
93(1)
Where on the Web?
94(1)
Exercises
94(1)
Selected Reading
95(1)
Notes
96(7)
PART II THE NOMINATION
Delegate Selection
103(52)
Introduction
103(1)
Reforming the Nomination Process
104(9)
Democratic Rules, 1968--1980
104(3)
The Iowa Caucus: How It Works
107(1)
Democratic Rules, 1981--Present
108(4)
Republican Rules
112(1)
The Legality of Party Rules
113(4)
The Impact of the Rules Changes
117(6)
Turnout
117(2)
Representation
119(2)
Party Organization and Leadership
121(1)
Winners and Losers
122(1)
Campaigning for Delegates
123(24)
Basic Strategic Guidelines
124(10)
The 1996 Clinton Advertising Campaign
134(3)
The Non-Front-Runner Strategy: Stepping Stones to Prominence
137(2)
The Clinton Nominating Strategies in 1992 and 1996
139(3)
Other Non-Front-Runner Approaches: Using the Campaign as a Pulpit
142(1)
The Front-Runner Strategy: Amassing Delegates
143(1)
Dole's Nomination Strategy in 1996
144(3)
Summary
147(1)
Where on the Web?
148(1)
Exercises
149(1)
Selected Reading
150(1)
Notes
150(5)
The Convention
155(34)
Introduction
155(2)
The Official Convention
157(6)
Organizing the Meeting
158(2)
Excerpts from the 1996 Convention Acceptance Speeches
160(2)
Articulating the Themes
162(1)
Credentials, Rules, and Platforms
163(6)
Challenging Credentials
163(1)
Adopting the Rules
164(1)
Drafting the Platform
165(2)
Contrasts in the 1996 Party Platforms
167(2)
Presidential and Vice Presidential Selection
169(6)
Strategies and Tactics
169(1)
Characteristics of the Nominees
170(5)
The Mediated Convention
175(5)
Scripting the Convention as Theater
177(1)
Covering the Convention as News
178(2)
Assessing the Convention's Impact
180(2)
Summary
182(1)
Where on the Web?
183(1)
Exercises
183(1)
Selected Reading
184(1)
Notes
184(5)
PART III THE CAMPAIGN
Organization, Strategy, and Tactics
189(34)
Introduction
189(4)
Organization
193(5)
Strategic Objectives
198(12)
Designing a Basic Appeal
199(2)
Creating a Leadership Image
201(3)
Dealing with Incumbency
204(1)
An Incumbency Balance Sheet
205(1)
Building a Winning Geographic Coalition
206(4)
Tactical Considerations
210(7)
Reaching Voters
210(2)
Orchestrating the Campaign
212(2)
Targeting Messages
214(1)
Timing Appeals
215(1)
Turning Out Voters
216(1)
Summary
217(2)
Where on the Web?
219(1)
Exercises
219(1)
Selected Reading
220(1)
Notes
220(3)
Media Politics
223(42)
Introduction
223(3)
Traditional Coverage: Hard News
226(5)
The Bad News Syndrome
227(2)
The Story Line
229(1)
Impact of the News Media
230(1)
Nontraditional Coverage: Soft News
231(1)
Presidential Debates
232(9)
Preparation
236(1)
Strategy and Tactics
236(2)
Evaluation and Impact
238(3)
Campaign Advertising
241(12)
Techniques and Timing
241(3)
Targeting
244(1)
Images and Messages
245(2)
The Willie Horton Ad: ``Weekend Passes''
247(2)
The Air War of Campaign '96
249(3)
A Clinton Negative Ad
252(1)
The Cumulative Impact of Media
253(1)
Summary
254(1)
Where on the Web?
255(1)
Exercises
256(1)
Selected Reading
257(1)
Notes
258(7)
PART IV THE ELECTION
Predicting Presidential Elections
265(30)
Introduction
265(1)
Predicting Presidential Elections
266(5)
Public Opinion Polls
266(3)
Television Forecasts
269(2)
Interpreting the Election
271(11)
Models of Voting Behavior
271(2)
1952--1956: The Impact of Personality
273(1)
1960--1972: The Increasing Importance of Issues
273(2)
1976--1996: The Evaluation of Performance
275(7)
Converting Electoral Choice into Public Policy
282(4)
The President's Imprecise Mandate
282(2)
Expectations and Performance
284(1)
The Electoral Coalition and Governing
285(1)
Personality Politics and Presidential Leadership
286(2)
Summary
288(2)
Where on the Web?
290(1)
Exercises
290(1)
Selected Reading
291(1)
Notes
292(3)
Reforming the Electoral System
295(38)
Introduction
295(1)
Modifying Recent Changes
296(11)
Party Rules
296(4)
Finance Laws
300(5)
News Media Coverage
305(2)
Enhancing Electoral Choice
307(9)
Turnout
307(3)
The Electoral College
310(6)
Summary
316(2)
Where on the Web?
318(1)
Exercises
319(1)
Selected Reading
320(1)
Notes
320(4)
PART V APPENDIXES
Appendix A: Results of Presidential Elections, 1900--1996
324(2)
Appendix B: 1996 Electoral and Popular Vote Summary
326(2)
Appendix C: 1996 Electoral Vote Distribution
328(1)
Appendix D: Tentative 2000 Primary and Caucus Schedule
329(1)
Appendix E: Why Polls Tend to Be Accurate and How They Are Conducted
330(3)
Index 333


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