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Road to the White House 2004 : The Politics of Presidential Elections

by
ISBN13:

9780534614263

ISBN10:
0534614264
Format:
Paperback
Pub. Date:
8/1/2003
Publisher(s):
Thomson Learning

Questions About This Book?

What version or edition is this?
This is the edition with a publication date of 8/1/2003.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Table of Contents

Prefacep. vii
About the Authorp. xiii
The Electoral Arena
Presidential Selection: A Historical Overviewp. 3
Introductionp. 3
The Creation of the Electoral Collegep. 4
The Development of Nominating Systemsp. 6
The Evolution of the General Electionp. 13
The 2000 Presidential Election Controversyp. 17
The Legal Challengesp. 17
The Public Relations Campaignp. 20
The Politics of Electoral College Votingp. 23
Summaryp. 25
Where on the Web?p. 27
Exercisesp. 27
Selected Readingp. 28
Notesp. 29
Campaign Financep. 32
Introductionp. 32
The Costs of Campaigningp. 33
The Sources of Supportp. 36
Finance Legislationp. 38
Exploiting the Soft Money Loopholep. 41
Contribution Limits (before and after McCain-Feingold)p. 43
The Impact of the Lawp. 44
Revenuep. 44
The Well-Funded Candidate's Dilemma: To Accept or Reject Government Fundsp. 50
The Money Race for the 2000 Nominationp. 51
Expendituresp. 53
Competition Between Parties and Their Candidatesp. 56
Money and Electoral Successp. 57
Summaryp. 58
Where on the Web?p. 60
Exercisesp. 61
Selected Readingp. 61
Notesp. 62
The Political Environmentp. 65
Introductionp. 65
Turnoutp. 66
The Expansion of Suffragep. 68
Other Influences on Turnoutp. 71
Registering to Votep. 72
Turnout and Partisanshipp. 76
The Partisan Basis of Politicsp. 77
A Model of the U.S. Voterp. 77
A More Refined Theory of Votingp. 79
Partisan Voting Patternsp. 80
Partisan Deviationsp. 81
The Social Basis of Politicsp. 83
The New Deal Realignmentp. 83
Evolving Political Coalitionsp. 85
The Future of the Partiesp. 92
Summaryp. 93
Where on the Web?p. 94
Exercisesp. 95
Selected Readingp. 95
Notesp. 96
The Nomination
The Race for Delegatesp. 103
Introductionp. 103
Reforming the Nomination Processp. 104
Democratic Rules, 1968-1980p. 104
The Iowa Caucus: How It Worksp. 107
Democratic Rules, 1981-Presentp. 108
Republican Rulesp. 110
The Legality of Party Rulesp. 111
The Impact of the Rules Changesp. 114
Turnoutp. 114
Representationp. 115
Party Organization and Leadershipp. 116
Winners and Losersp. 117
Campaigning for Delegatesp. 118
Basic Strategic Guidelinesp. 118
The Air Wars of 2000: The Nominationsp. 128
The Non-Front-Runner Strategy: Stepping-Stones to Prominencep. 136
Non-Front-Runner Strategies in 2000p. 137
Other Non-Front-Runner Approaches: Using the Campaign as a Pulpitp. 142
The Front-Runner Strategy: Amassing Delegatesp. 143
Front-Runner Strategies in 2000p. 144
Summaryp. 148
Where on the Web?p. 149
Exercisesp. 151
Selected Readingp. 151
Notesp. 152
Spring Interregnum: Consolidating Victory and Posturing for the Electionp. 159
The Noncompetitive Phase of the Nomination Campaignp. 159
Image Repairp. 159
Repositioning and Reprioritizing the Issuesp. 161
Healing Partisan Discordp. 162
The Prelude to the Conventionsp. 162
National Nominating Conventionsp. 164
The Traditionp. 164
The Official Proceedingsp. 166
Intra- and Interparty Disputesp. 170
Convention Strategies and Tacticsp. 172
Contrasts in the 2000 Republican and Democratic Party Platformsp. 173
The Mediated Convention: Theater and Newsp. 174
Minor Party Conventionsp. 178
Assessing the Convention's Impactp. 179
Characteristics of the Nomineesp. 182
Summaryp. 184
Where on the Web?p. 186
Exercisesp. 186
Selected Readingp. 187
Notesp. 187
The Presidential Campaign
Organization, Strategy, and Tacticsp. 193
Introductionp. 193
Organizationp. 197
Running the Campaignp. 197
Transitioning to Governmentp. 200
Strategic Objectivesp. 201
Designing a Basic Appealp. 202
Creating a Leadership Imagep. 204
Dealing with Incumbencyp. 207
Building a Winning Geographic Coalitionp. 208
An Incumbency Balance Sheetp. 209
Tactical Considerationsp. 212
Reaching Votersp. 212
Orchestrating the Campaignp. 213
Targeting Messagesp. 215
Timing Appealsp. 216
Turning Out Votersp. 216
Summaryp. 217
Where on the Web?p. 219
Exercisesp. 220
Selected Readingp. 220
Notesp. 221
Media Politicsp. 225
Introductionp. 225
Traditional Coverage: Hard Newsp. 228
The Bad News Syndromep. 230
The Story Linep. 232
Impact of the News Mediap. 234
Nontraditional Coverage: Soft Newsp. 235
Presidential Debatesp. 237
Preparationp. 240
Strategy and Tacticsp. 241
Evaluation and Impactp. 242
Campaign Advertisingp. 245
Techniques and Timingp. 246
Targetingp. 249
Images and Messagesp. 249
The Air Wars of 2000: Advertising Strategiesp. 253
The Cumulative Impact of the Mediap. 257
Summaryp. 257
Where on the Web?p. 259
Exercisesp. 260
Selected Readingp. 260
Notesp. 262
The Election
Understanding Presidential Electionsp. 269
Introductionp. 269
Predicting Presidential Electionsp. 270
Formal Modelsp. 270
Public Opinion Pollsp. 272
Television Forecastsp. 276
Interpreting the Electionp. 278
Models of Voting Behaviorp. 279
1952-1956: The Impact of Personalityp. 280
1960-1972: The Increasing Importance of Issuesp. 281
1976-1996: The Evaluation of Performancep. 282
2000: The Anticipation of Future Performancep. 289
Converting Electoral Choice into Public Policyp. 291
The President's Imprecise Mandatep. 291
Party Platforms, Campaign Pledges, and the New Agendap. 293
Expectations and Performancep. 293
The Electoral Coalition and Governingp. 294
Personality Politics and Presidential Leadershipp. 295
Summaryp. 298
Where on the Web?p. 300
Exercisesp. 300
Selected Readingp. 301
Notesp. 302
Reforming the Electoral Systemp. 306
Introductionp. 306
Modifying Recent Changesp. 307
Party Rulesp. 307
Finance Lawsp. 312
News Media Coveragep. 315
Enhancing Electoral Choicep. 317
Turnoutp. 317
Electoral Reformp. 320
The Electoral Collegep. 321
Summaryp. 328
Where on the Web?p. 330
Exercisesp. 331
Selected Readingp. 331
Notesp. 332
Appendixes
Results of Presidential Elections, 1900-2000p. 336
2000 Electoral and Popular Vote Summaryp. 338
2000 Electoral Vote Distributionp. 340
Tentative Democratic Caucus and Primary Schedule, January-March 2004p. 341
Republican and Democratic Party Conventions and Nominees, 1900-2004p. 342
Indexp. 345
Table of Contents provided by Ingram. All Rights Reserved.


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