Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success

by Johnson, Michael Dalton

• ISBN13: 9780071791380
• ISBN10: 0071791388
• Edition: 1st
• Format: Hardcover
• Copyright: 2012-05-18
• Publisher: McGraw-Hill Education

Summary

"An easy but powerful read that's guaranteed to give you fresh insights into entrepreneurial success." Jill Konrath, author of SNAP Sellingand Selling to Big Companies "An encyclopedia of good, helpful information, great observations, guidelines, and advicenot only how to but how not to as well! I highly recommend it." Tom Ziglar, proud son of Zig Ziglar "This is a great book, full of ideas, examples, stories and rules for increased business success and profitability." Brian Tracy, author of Million Dollar Habits "I love everything about this book . . . . If you are an entrepreneur or small-business owner, you can't make a better investment in your future success!" Carol Kinsey Goman, Ph.D., speaker and author of The Silent Language of Leaders " Rules of the Huntoffers insights from the heart and mind of a man who has overcome the difficult challenges of attaining business and personal success." Wendy Weiss, founder and CEO, Weiss Communications "Enjoy a journey with this great American story-teller, but take the time to stop along the way to smell the strong coffee and discover how to put Johnson's insights to work for you." Kennedy Gammage, Communications Director, Directed Electronics " Rules of the Huntgives the keys to unlock many of mysteries of attaining business and life success. I highly recommended it." Chris Widener, bestselling author of The Art of Influenceand the Leadership Rules " Rules of the Huntis amazingly hard hitting and informative, yet written in the most straightforward language I have ever seen in a business book." Garth Moulton, President and cofounder, OtherScreen, and cofounder, Jigsaw Data Corporation "I have never read a business book with so much wisdom--and so many useful ideason virtually every page. And all of it presented with no wasted words." Bob Bly, copywriter, consultant, and seminar leader

Table of Contents

Foreword: Winning a One-Horse Race	p. ix
Acknowledgments	p. xiii
Disclaimer	p. xv
Introduction: Let's Cut to the Chase	p. xvii
Things They Didn't Teach You in Business School	p. 1
Covers the many unexpected challenges and opportunities entrepreneurs encounter that are never part of a formal business education.
Leadership	p. 15
Relationships	p. 37
Strictly Selling	p. 53
Marketing Isn't Rocket Science … It's Harder!	p. 75
The Internet	p. 101
Working Smarter	p. 111
Gaining Advantages	p. 149
Avoiding Pitfalls	p. 169
Surviving the Hunt	p. 191
Directory of Rules	p. 201
Index	p. 221
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