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Table of Contents
|Fundamental Issues||p. 1|
|Persuasion in the Rhetorical Tradition||p. 2|
|The Effects of Message Features: Content, Structure, and Style||p. 20|
|Media Influence as Persuasion||p. 36|
|Outcomes of Persuasion: Behavioral, Cognitive, and Social||p. 53|
|On Being Persuaded: Some Basic Distinctions||p. 70|
|Theories, Perspectives, and Traditions||p. 83|
|Discrepancy Models of Belief Change||p. 84|
|Functional Attitude Theory||p. 104|
|Reasoned Action Theory: Persuasion as Belief-Based Behavior Change||p. 120|
|The Elaboration Likelihood Model||p. 137|
|Affect and Persuasion||p. 150|
|Reactance Theory and Persuasion||p. 167|
|Fear Appeals||p. 184|
|Narrative Persuasion||p. 200|
|Inoculation Theory||p. 220|
|Supportive and Persuasive Communication: Theoretical Intersections||p. 237|
|Contexts, Settings, and Applications||p. 257|
|Political Persuasion||p. 258|
|Persuasive Strategies in Health Campaigns||p. 278|
|The Siren's Call: Mass Media and Drug Prevention||p. 296|
|Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising||p. 314|
|Persuasion in the Legal Setting||p. 331|
|Persuading in the Small Group Context||p. 354|
|When Presumed Influence Turns Real: An Indirect Route of Media Influence||p. 371|
|How Does Technology Persuade? Theoretical Mechanisms for Persuasive Technologies||p. 388|
|Author Index||p. 405|
|Subject Index||p. 427|
|About the Authors||p. 441|
|Table of Contents provided by Ingram. All Rights Reserved.|