9781588341464

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  • ISBN13:

    9781588341464

  • ISBN10:

    1588341461

  • Edition: Reprint
  • Format: Trade Paper
  • Copyright: 2004-10-17
  • Publisher: Smithsonian Books

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

Author Biography

Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.

Table of Contents

Acknowledgments v
Preface viii
American Pie
3(26)
The Name on the Label
29(29)
The Chain of Distribution
58(31)
New Products, New Habits
89(35)
Designing Markets
124(39)
Sales and Promotions
163(40)
The New Retailing
203(49)
The Politics of Packaged Products
252(34)
Epilogue
286(7)
Notes 293(34)
Picture Credits 327(1)
Index 328

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