Saying GoodBye to Managed Care : Building Your Independent Psychotherapy Practice

by Haber, Sandra; Rodino, Elaine; Lipner, Iris

• ISBN13: 9780826114631
• ISBN10: 0826114636
• Edition: 1st
• Format: Hardcover
• Copyright: 2001-03-01
• Publisher: Springer Pub Co

Summary

Author is the former president of Psychologists in Independent Practice, American Psychological Association. Presents options for starting an independent clinical psychotherapy practice, minus managed care. Discusses practical matters such as marketing, money matters, and details such as business cards. For those who would like to tailor an ethically sound practice.

Table of Contents

Foreword	vii
Acknowledgments	xi
Part I Can I Run My Practice Without Managed Care?
Saying Goodbye to Managed Care: How You Can Do It	3	(6)
Are You a New Professional or Graduate Student or Are You New to Private-Pay Practice?	9	(8)
Fast-Food Psychotherapy	17	(8)
Part II All About Money
Money Matters	25	(5)
How to Ask for Money and How to Get It	30	(13)
Part III Carving Your Niche and Marketing Your Services
Watch Your Language!	43	(7)
Are You a Generalist, Specialist, or Both?	50	(7)
Your Path to Success: The Gold Standard	57	(11)
Value-Added Services: Why Other Professionals Need Psychotherapists	68	(8)
It Is Moral to Market	76	(9)
Part IV Basic Tools of the Trade
Stationery and Business Cards	85	(7)
Flyers, Newsletters, Fact Sheets, and Brochures	92	(25)
Part V Intermediate Tools of the Trade
Speeches and Workshops	117	(9)
Web Listings and Basic Web Pages	126	(9)
Part VI Advanced Tools of the Trade
Press Releases, Pitch Letters, and Authoring a Book	135	(12)
Interviewing for Print, Radio, and Television	147	(9)
Advanced Web Sites, Virtual Groups, Online Counseling, E-zines, and Electronic Publishing	156	(10)
Advertising	166	(9)
Part VII Putting It All Together
The Final Step to Success: Using What You Know to Create Your Independent Psychotherapy Practice	175	(22)
Appendix: Resources	197	(12)
Index	209