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Questions About This Book?
What version or edition is this?
This is the 1st edition with a publication date of 6/4/2013.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
The book introduces a model for the innovation process helping inventors, investors, and entrepreneurs to understand the nature of opportunities and risks on the path to success. The authors analyze several landmark innovations in detail, revealing surprising and essential elements common to all of them. They give readers specific tools for quickly identifying essential present and missing elements of high value problems and proposed solutions, resulting in an accelerated innovation development and evaluation cycle. This material is the basis for courses at Stanford and the University of Michigan and will be adopted where these courses are taught.