9780415230605

Schools In Spotlight

by
  • ISBN13:

    9780415230605

  • ISBN10:

    0415230608

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2020-05-19
  • Publisher: RoutledgeFalmer
  • Purchase Benefits
  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $150.00 Save up to $22.50
  • Buy New
    $127.50
    Add to Cart Free Shipping

    NOT YET PRINTED. PLACE AN ORDER AND WE WILL SHIP IT AS SOON AS IT ARRIVES.

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

What role does a school play in a community and society? This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image. Increasing parental choice means that schools must begin to adopt marketing concepts and tell people what is happening both inside and outside the classroom.

Table of Contents

Schools and the public: a historical contextp. 1
Schools and the media: getting the relationship rightp. 18
Public relationsp. 25
News releases: getting the message acrossp. 36
Coping with crisisp. 47
Managing the messagep. 60
In the front linep. 72
Righting the wrongp. 81
Sharing the visionp. 91
App. 1: Case Studiesp. 97
School inspectionp. 107
Contact details for UK media regulatory bodiesp. 114
Bibliographyp. 116
Indexp. 118
Table of Contents provided by Blackwell. All Rights Reserved.

Rewards Program

Write a Review