Screw Business As Usual

by Branson, Richard

• ISBN13: 9781591844341
• ISBN10: 1591844347
• Format: Hardcover
• Copyright: 2011-12-08
• Publisher: Portfolio Hardcover

Summary

In his latest, prolific self-promoter Branson (Screw It, Let's Do It Expanded: Lessons in Life and Business), the multi-billionaire Chairman of The Virgin Group, presents an overview of the complex and, from this account, tightly structured relationship between business and philanthropy in his empire. His combined business and philanthropic philosophy is showcased by the slogan, "doing good is good for business" and in his "philanthrocapitalism" approach that inspired his project Capitalism 24902. His goal is to train entrepreneurs in underdeveloped countries by sponsoring small business efforts, with the proviso that they pay back the loans they receive from the profits of their ventures. The Ulusaba game reserve, one of his projects, is financed by a tourist hotel, which he describes as "part of our extended Virgin family." With profits from the hotel, Ulusaba can run clinics for HIV/AIDS and help "establish market gardens and incubate small businesses" in the community. Branson provides anecdotes about other successful start-ups: a South African artist who worked with beads, a seamstress in need of a sewing machine, and the Branson Centre of Entrepreneurship in South Africa. His initiatives sound laudable, but the reader may wonder at his motives. (c) Copyright PWxyz, LLC. All rights reserved.

Author Biography

Sir Richard Branson is the founder of the Virgin Group. With around 200 companies in more than 30 countries, the Virgin Group has now expanded into leisure, travel, tourism, mobile, broadband, TV, radio, music festivals, finance, health, and renewable energy. Branson’s autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers.

Table of Contents

Preface	p. ix
Foreword	p. 1
Capitalism 24902	p. 13
Stop Saving, Start Reinventing	p. 53
If You've Got It - Use It!	p. 99
The Next Frontier and Beyond	p. 159
Gaia Rocks	p. 207
The Global Village	p. 249
The Power of Communities	p. 297
Epilogue	p. 329
Postscript	p. 333
Acknowledgements	p. 335
I Rest My Case Studies	p. 339
Index	p. 359
Table of Contents provided by Ingram. All Rights Reserved.