9781118336854

Search Engine Optimization for Dummies

by
  • ISBN13:

    9781118336854

  • ISBN10:

    1118336852

  • Edition: 5th
  • Format: Paperback
  • Copyright: 7/31/2012
  • Publisher: For Dummies
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Summary

Search Engine Optimization For Dummies, 5th Edition shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" Includes information on search engine basics (what are they, which ones are important, how to get started), how to build search engine friendly sites, register your site with directories and indexes, use analysis tools to track results, use link popularity to boost rankings, and advertise your site by using pay-per-click options. New coverage includes content marketing and reuse, new tracking tools, platform management, and reputation management.

Author Biography

Peter Kent is an e-commerce consultant specializing in search engine optimization. Peter has provided consulting services to companies such as TowerRecords.com, Zillow, and hundreds of small and medium-sized businesses.

Table of Contents

Introduction 1

Part I: Search Engine Basics 7

Chapter 1: Surveying the Search Engine Landscape 9

Chapter 2: Search Results, Deconstructed 23

Chapter 3: Your One-Hour, Search Engine–Friendly Web Site Makeover 33

Chapter 4: Beating the Competition — Planning a Powerful Search Engine Strategy 49

Chapter 5: Making Your Site Useful and Visible 67

Part II: Building Search Engine–Friendly Sites 83

Chapter 6: Picking Powerful Keywords 85

Chapter 7: Creating Pages That Search Engines Love 107

Chapter 8: Avoiding Things That Search Engines Hate 135

Chapter 9: Dirty Deeds, Done Dirt Cheap 163

Chapter 10: Bulking Up Your Site — Competing with Content 179

Chapter 11: Finding Traffic Through Local-Search Marketing 203

Part III: Adding Your Site to the Indexes and Directories 227

Chapter 12: Getting Your Pages into the Search Engines 229

Chapter 13: Submitting to the Directories 243

Chapter 14: Product Search: Remember the Shopping Directories and Retailers 259

Part IV: After You’ve Submitted Your Site 283

Chapter 15: Using Link Popularity to Boost Your Position 285

Chapter 16: Finding Sites to Link to Yours 309

Chapter 17: Even More Great Places to Get Links 333

Chapter 18: Social Networking — Driven by Drivel 343

Chapter 19: Video: Putting Your Best Face Forward 353

Chapter 20: When Google Bites Back: A Guide to Catastrophe 359

Part V: The Part of Tens 377

Chapter 21: Ten Things to Know and Do When Picking an SEO Firm 379

Chapter 22: Ten-Plus Myths and Mistakes 385

Chapter 23: Ten-Plus Ways to Stay Updated 393

Chapter 24: Ten-Plus Useful Things to Know 399

Index 415

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