Search Engine Visibility

by Thurow, Shari

• ISBN13: 9780321503244
• ISBN10: 0321503244
• Edition: 2nd
• Format: Paperback
• Copyright: 2007-08-29
• Publisher: New Riders

Summary

This updated bestseller is the definitive guide to building search-engine friendly Web sites.

Author Biography

Shari Thurow is a sought-after and popular speaker at SEO conferences. She's an experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted.

Table of Contents

Foreword

Introduction

How This Book Is Organized

Companion Web Site

Before You Build

Introduction

Why Search Engine Visibility Is Important

Understanding the Search Services

Web Design Rules

Conclusion

How to Build Better Web Pages

Introduction

Text Component

Keyword Placement

Link Component

Navigation Schemes

Popularity Component

Compromising Between Marketing and Design

Conclusion

Page Design Workarounds

Introduction

Bells and Whistles That Can Hurt More Than Help

JavaScript and Search Engine Visibility

Cascading Style Sheets (CSS)

Frames and Search Engine Visibility

Flash Sites and Search Engine Visibility

Dynamic Web Pages

Server-Side Includes (SSI)

Optimizing PDF Documents

Conclusion

After Your Site Is Built

Introduction

Directory Submission

Search Engine Submission

Monitoring Your Site Statistics

How to Resubmit a Site

Site Maintenance

Conclusion

Best Practices: The Dos and Donts of Search Engine Marketing

Introduction

What Exactly Is Spam?

Types of Spam

Deconstructing Common Misconceptions

Conclusion

Resources

Introduction

Web Sites

Books

Glossary

Speed Up Your Site Appendix Excerpt

Index

Table of Contents provided by Publisher. All Rights Reserved.