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Making money from exercise may seem like a pipe dream to many, but in fact physical fitness is fast becoming one of America's hottest new professional fields. Here, a successful personal trainer gives expert advice on every aspect of setting up and running a home-based personal trainer business. Readers will learn how to get started, develop a service manual, screen clients, serve customers, learn from the competition, and set up a home officeas well as how to use the Internet to develop one's business. * Turn your fitness passion to profit * Get trained and certified * Set your own schedule * Establish long-term client relationships * Become the trainer everybody wants!

Jodi Iaccarino owns and operates Jodi Works, LLC, which includes personal training, massage, holistic health counseling, nutrition advice and yoga. She attended St. Vincent's College of Nursing and Sacred Heart University where she graduated in 1983. Following her successful career as a nurse, she transitioned into the fitness profession through managing local gyms. She started her own business in 2002, and founded the New You Fitness Center (NYFC) in 2006. Along with her nursing credentials, her other certifications include: personal trainer, prenatal exercise, pre/diabetes teaching, metabolic syndrome, weight loss/weight management, Pilates and other movement modalities, CPR/BCLS. She operates in Westbrook, Connecticut.

So You Want to Start a Personal Trainer Business?
Envisioning the Business
What You Need in Your Home Office
Writing a business plan
Getting Started
Financial Planning (including pricing goods and services)
Financial Management
Taxes and Record Keeping
Legal and Ethical Issues
Marketing Your Business
The Internet and E-commerce
Business Endgame: Stay Small, Grow, or Sell
Training and Certification
Appendix:
* Web Resources
* Organizations
* Trade Shows
* Educational Resources
* Other Useful Information
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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