Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Foreword | p. ix |
Introduction | p. 1 |
Setting the Stage | p. 10 |
A Different Game | p. 16 |
Six Benefits, Four Steps | p. 38 |
Engage | p. 56 |
Plan | p. 72 |
Collborate | p. 90 |
Grow | p. 110 |
Implementing The Play Book | p. 126 |
Avoiding The Four Pitfalls | p. 134 |
Conclusion | p. 140 |
Marketing And Social Media | p. 144 |
Leveraging Marketing to Drive Organizational Value | p. 146 |
B2B and Social Media | p. 165 |
Case Studies | p. 173 |
HCL | p. 174 |
Oracle | p. 182 |
Harris | p. 194 |
Intesource | p. 208 |
Springer | p. 216 |
Wells Fargo | p. 224 |
Crown Partners | p. 234 |
Index | p. 238 |
Acknowledgments | p. 243 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.