Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Introduction: Socializing Corporate Communications | p. VII |
Social Media Goes Corporate | p. 1 |
What Is a SocialCorp? | p. 3 |
Why Your Company Should Become a SocialCorp | p. 3 |
Social Media and Web 2.0 | p. 6 |
Social Media: Strategy or Tactic? | p. 14 |
Now What? | p. 16 |
What Does It Take to Become a SocialCorp? | p. 17 |
SocialCorp Readiness Quiz | p. 18 |
Score | p. 20 |
SocialCorp Readiness | p. 21 |
What Are Social Media and Web 2.0? | p. 31 |
Choosing the Right Social Media Tools | p. 32 |
Social Media Applications for Corporate Communications | p. 34 |
Rich Media | p. 43 |
What's the Buzz Out There? | p. 46 |
Emerging Social Media | p. 48 |
Launching an Executive Blog | p. 58 |
Overcoming Personal Fear of Social Media | p. 72 |
Now What? | p. 75 |
Can You Control Your Brand, or Just Share It? | p. 77 |
Corporate Identity in Social Media | p. 79 |
Unauthorized Social Media Use: Shut It Down or Let It Be? | p. 83 |
Identifying Company Spokespeople | p. 85 |
Establishing Corporate Identity in Social Media | p. 86 |
Using Social Media to Reach the Right People | p. 91 |
Employee Engagement | p. 92 |
Analyst and Investor Relations | p. 95 |
Blogger Relations | p. 96 |
Customer Service, Support, and Engagement | p. 97 |
Workplace Collaboration for Engineering, R&D, Product Development, and General Productivity | p. 100 |
Business Partners | p. 104 |
Marketing | p. 105 |
Balancing Social Media Risk and Reward | p. 113 |
Ethical Issues in Corporate Social Media | p. 114 |
Regulation Is Changing the Climate in Social Media Ethics | p. 115 |
Social Media Ethics Made Easy | p. 116 |
Existing U.S. Legislation | p. 117 |
Risk Mitigation | p. 123 |
Can You Count Everything That Counts? | p. 133 |
Online Metrics | p. 134 |
Influence, Brand, Engagement, and Public Relations Value of Social Media | p. 136 |
The Tools | p. 140 |
Another Perspective | p. 144 |
Some Closing Thoughts | p. 152 |
SocialCorp 2.0: Corporate Communications Inside Out | p. 155 |
Five Changes in the State of Social Media | p. 156 |
SocialCorp 2.0: Start Now! | p. 165 |
Glossary | p. 167 |
Index | p. 183 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.