Introduction | p. 1 |
The business plan | p. 8 |
The business planning process | p. 19 |
Strategic planning | p. 24 |
Analysing the environment | p. 31 |
Analysing the firm | p. 41 |
Industry and competitor analysis | p. 55 |
Product and portfolio analysis | p. 65 |
SWOT analysis | p. 85 |
Generating strategic options | p. 89 |
Market analysis and strategy | p. 99 |
Market forecasting | p. 107 |
The operational plan | p. 137 |
Modelling the business | p. 144 |
Accounting principles | p. 150 |
Completing the financial statements | p. 180 |
Reviewing the financial statements | p. 188 |
Evaluating strategic options | p. 201 |
Funding issues | p. 223 |
Risk analysis | p. 238 |
Presenting the business plan and obtaining approval | p. 243 |
Implementing the business plan | p. 247 |
Appendix | p. 250 |
Index | p. 265 |
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