9780071475938

The Secret to GE's Success: A Former insider Reveals the Leadership lessons of the World's Most Competitive Company

by
  • ISBN13:

    9780071475938

  • ISBN10:

    0071475931

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 12/18/2006
  • Publisher: McGraw-Hill
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Summary

Learn why GE has always had the bestinventors, the best strategic planners, andthe best results William Rothschild, who witnessed GE's revolutionfirsthand, explains the five keys that madeGE a global phenomenonand gives managers a completetoolkit for duplicating its remarkable success. Heexplains the GE Codethe hallmark of all GE leadershipteamsand provides a far-ranging prescriptiveplan for strategizing the GE way.

Table of Contents

Introduction. The Five Ingredients of GE's 126-Year Success v
Part I. "Living Better Electrically": GE's First Stage, 1879 to 1939, Edison—Swope/Young 1
Chapter 1. Selecting the Wrong Technology
3
Chapter 2. Becoming the Leader
19
Chapter 3. Seeking Advice and Sharing the Wealth
39
Chapter 4. Staying No. I
57
Part II. Diversification and Decentralization: GE's Second Stage, 1940 to 1970, Wilson/Borch 71
Chapter 5. Winning the War
73
Chapter 6. Decentralized Growth
85
Chapter 7. Professional Management
101
Chapter 8. The Conversion of Ronald Reagan
115
Chapter 9. GE Can Do Anything It Wants to Do
127
Part III. Portfolio Leadership: GE's Third Stage, 1971 to 2001, Borch/Welch 149
Chapter 10. Admitting Mistakes
151
Chapter 11. Pruning and Divesting
167
Chapter 12. Nothing Is Sacred
189
Chapter 13. GE's Cultural Revolution
205
Part IV "Back to the Future": GE's Fourth Stage, 2001 to the Present, Immelt 219
Chapter 14. Go BIG!
221
Chapter 15. More Cultural Changes 24I
Chapter 16. Success Factors
253
Notes 271
Index 275

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