9780073512020

Seeing Is Believing

by
  • ISBN13:

    9780073512020

  • ISBN10:

    0073512028

  • Edition: 4th
  • Format: Paperback
  • Copyright: 1/24/2011
  • Publisher: McGraw-Hill Education

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

Seeing is Believing: An Introduction to Visual Communicationuses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.

Table of Contents

Introduction: Image and Imagination

Chapter 1: Seeing Is Believing

Chapter 2: How We See

Chapter 3: Elements of Visual Communication

Chapter 4: Typography and Graphic Design: Tools of Visual Communication

Chapter 5: Photography: The Captured Moment

Chapter 6: Film: The Moving Image

Chapter 7: Television: The Ever-Changing Mosaic

Chapter 8: Comics, Cartoons, and Animation: The Development of An Art Form

Chapter 9: Computers and Graphics: Wonders from the Image-Maker

Glossary
Selected Annotated Bibiliography
References
Illustration Credits
Names Index
Subjects Index

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