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Seeing is Believing: An Introduction to Visual Communicationuses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.
Table of Contents
Introduction: Image and Imagination
Chapter 1: Seeing Is Believing
Chapter 2: How We See
Chapter 3: Elements of Visual Communication
Chapter 4: Typography and Graphic Design: Tools of Visual Communication
Chapter 5: Photography: The Captured Moment
Chapter 6: Film: The Moving Image
Chapter 7: Television: The Ever-Changing Mosaic
Chapter 8: Comics, Cartoons, and Animation: The Development of An Art Form
Chapter 9: Computers and Graphics: Wonders from the Image-Maker
Glossary Selected Annotated Bibiliography References Illustration Credits Names Index Subjects Index