CART

(0) items

Seeing Is Believing,9780073512020
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Seeing Is Believing

by
Edition:
4th
ISBN13:

9780073512020

ISBN10:
0073512028
Format:
Paperback
Pub. Date:
1/24/2011
Publisher(s):
McGraw-Hill Humanities/Social Sciences/Languages
List Price: $108.00

Rent Textbook

(Recommended)
 
Term
Due
Price
$21.60

Hurry!

Only three copies
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9780073512020
$60.48

Buy New Textbook

Usually Ships in 3-4 Business Days
N9780073512020
$105.30

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $41.54
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 4th edition with a publication date of 1/24/2011.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Seeing Is Believing
    Seeing Is Believing




Summary

Seeing is Believing: An Introduction to Visual Communicationuses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.

Table of Contents

Introduction: Image and Imagination

Chapter 1: Seeing Is Believing

Chapter 2: How We See

Chapter 3: Elements of Visual Communication

Chapter 4: Typography and Graphic Design: Tools of Visual Communication

Chapter 5: Photography: The Captured Moment

Chapter 6: Film: The Moving Image

Chapter 7: Television: The Ever-Changing Mosaic

Chapter 8: Comics, Cartoons, and Animation: The Development of An Art Form

Chapter 9: Computers and Graphics: Wonders from the Image-Maker

Glossary
Selected Annotated Bibiliography
References
Illustration Credits
Names Index
Subjects Index



Please wait while the item is added to your cart...