Sell Your Boat in 30 Days Minimize Your Investment Maximize Your Profit

by Cook, Thomas

• ISBN13: 9781574091861
• ISBN10: 1574091867
• Format: Paperback
• Copyright: 2004-04-01
• Publisher: Sheridan House

Author Biography

Thomas Cook is a sailor as well as a powerboater, and has completely renovated a 30-year-old sailboat. He also has considerable experience in writing, teaching, computers and electronics, and construction. He lives with his family in Port Charlotte, FL, in a home that he designed and built himself

Table of Contents

INTRODUCTION	vii
1. SEVEN KEYS	1	(14)
The Used Boat Marketplace
What Boat Buyers Want
The Boat Seller's Secret
The Seven Keys to Boat Selling Success
2. PREPARE THE BOAT FOR THE NEW OWNER	15	(38)
Clean it out
Fix it up
Clean it up
Get Some Fresh Eyes
Decide What You Are Selling
Product Information
3. DO THE PAPERWORK	53	(10)
Certificate of Title
Registration
Title Transfer
Owner's Manuals
Maintenance Records
Sales Agreement
Sales Brochure
Call List
Why Are You Selling?
4. PRICING YOUR BOAT	63	(16)
Market Research
Internet
Boat Trader Online
NADA
Other Factors
Recent Repairs
Added Options and Accessories
A Few Final Thoughts
5. ADVERTISING	79	(16)
Local Publications
Boat Advertising Magazines
Writing an Ad for the Local Press
Free Advertising
Internet
Writing an Internet Ad
Where to Advertise on the Internet
Digital Photography Primer
eBay
6. SALESMANSHIP 101	95	(16)
Six Things You Should Do
Three Things to Avoid
Prepare Your Sales Presentation
Unresolved Problems with Your Boat
Do a Walk through Presentation
7. SELL YOUR BOAT	111	(10)
Greet the Buyer
Present the Boat
Objections and Criticisms
Ask Them to Buy the Boat
8. NEGOTIATING AND CLOSING THE SALE	121	(18)
What Is a Deal?
Negotiations
Price
Buyer's Provisions
Deposit
Refunds
Closing the Deal
Recap
9. SELL IT ON EBAY	139	(24)
Searching eBay
The eBay Process
Fees
Online Help
Collecting Payment
Full Disclosure and Getting Started
Get Registered
Create the Auction
Running the Auction
Completing the Sale
10. BROKERS AND OTHER ALTERNATIVES	163	(10)
Yacht Brokers, Boat Salesmen, Used Boat Dealers, etc.
Consignment Sales
Selecting a Broker
Fees and Common Arrangements
Reasonable Expectations
Trade-Ins
Donate Tour Boat
SELECTED BIBLIOGRAPHY	173