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Selling Destinations,9781428321427
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Selling Destinations

by
Edition:
5th
ISBN13:

9781428321427

ISBN10:
142832142X
Format:
Paperback
Pub. Date:
12/4/2008
Publisher(s):
Cengage Learning
List Price: $207.66

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Summary

SELLING DESTINATIONS has been the travel professional's definitive guide to matching travelers with the destinations that are most appropriate for them. Informative and tightly organized, the book is a visual encyclopedia, with hundreds of maps, charts, and other illustrative materials. Detailed information on attractions, climate, lodging, and cultural patterns as well as sample itineraries and profiles of typical visitors to each destination round out the coverage. New To This Edition: Fully updated and expanded information on climate, modes of travel, local customs, lodging, itineraries, major attractions, and, of course, sales strategies.

Table of Contents

Basic Ingredients: Geography And How To Sell It
North America: Charm Of The Familiar
New England: The Cradle of Liberty
New York and New Jersey: Broadway and Boardwalk
Pennsylvania, Maryland, Virginia, and Washington, D.C.: The Mid-Atlantic Medley
Florida: Where the Mouse Roars
California and Arizona: Glamour and Grandeur
Canada and Alaska: The Great White North
Hawaii: Paradise Found
North American Potpourri (East)
North American Potpourri (West)
Latin America And The Caribbean: Rhythms Of Culture
Mexico: Tropical Fiesta
The Caribbean: A Sea of Nations
Brazil: Where Everything Sizzles
Latin American Potpourri
Europe: Continental Flair
Great Britain and Ireland: Foreign, Yet Familiar
France: The Movable Feast
Italy: Pisa and Pizza
Spain and Portugal: Everything under the Sun
Germany: Romantic Roads
Greece and Turkey: An Odyssey of Culture
European Potpourri
Africa And The Middle East: Savannahs And Sand
Egypt: Riddles in the Sand
Israel, Palestine, and Jordan: The Holy Lands
Kenya and Tanzania: The Lion Sleeps Tonight
African and Middle Eastern Potpourri
Asia And The Pacific: Rim Of Mystery
Australia and New Zealand: Where Things Are Jumping
The Pacific: Fantasy Islands
Japan: Pearl of the Orient
Singapore and Thailand: Crossroads of Asia
China: Of Red and Gold
Asia and the Pacific Potpourri
Average Length of Stay--Leisure Travelers
Research Resources
Destination-Related Feature Films
Index
Table of Contents provided by Publisher. All Rights Reserved.


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