Understanding Service Products, Consumers, and Markets | |
Introduction to Services Marketing | |
Consumer Behavior and Service Encounters | |
Positioning Services in Competitive Markets | |
How We Built a Strong Company in a Weak Industry | |
Service Theater: An Analytical Framework for Services Marketing | |
Key Elements of Services Marketing | |
Creating the Service Product | |
Designing the Communications Mix for Services | |
Pricing and Revenue Management | |
Distributing Services | |
The Strategic Levers of Yield Management | |
Cultivating Service Brand Equity | |
Managing The Service Delivery Process | |
Designing and Managing Service Processes | |
Balancing Demand and Capacity | |
Planning the Service Environment | |
Managing People for Service Advantage | |
How to Lead the Customer | |
The High Cost of Lost Trust | |
Implementing Services Marketing | |
Managing Relationships and Building Loyalty | |
Customer Feedback and Service Recovery | |
Improving Service Quality and Service Productivity | |
Organizing for Service Leadership | |
Why Service Stinks,Diane Brady.Where Should the Next Marketing Dollar Go? | |
Linking Action to Profits in Strategic Decision Making | |
Cases | |
Sullivan Ford Auto World | |
Four Customers in Search of Solutions | |
Commerce Bank | |
Giordano: International Expansion | |
Aussie Pooch Mobile | |
Visiting Nurse Associations of America | |
Accra Beach Hotel: Block Booking of Capacity during a Peak Period | |
Coyote Loco: Evaluating Opportunities for Revenue Management | |
Menton Bank | |
Vicks Pizza Corporation | |
Hilton HHonors Worldwide: Loyalty Wars | |
Massachusetts Audubon Society | |
Accellion Service Guarantee | |
Pay-As-You-Go Insurance | |
Homeowners Insurance | |
Auto Repair | |
TLContact.com | |
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