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9781285057132

Services Marketing Interactive Approach

by ; ;
  • ISBN13:

    9781285057132

  • ISBN10:

    1285057139

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 2013-02-12
  • Publisher: Cengage Learning

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Supplemental Materials

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Summary

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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