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Services Marketing Interactive Approach,9781285057132
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Services Marketing Interactive Approach

by ; ;
Edition:
4th
ISBN13:

9781285057132

ISBN10:
1285057139
Format:
Hardcover
Pub. Date:
2/12/2013
Publisher(s):
Cengage Learning
List Price: $220.66

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This is the 4th edition with a publication date of 2/12/2013.
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Summary

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.


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