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Questions About This Book?
What version or edition is this?
This is the 1st edition with a publication date of 4/10/2012.
What is included with this book?
This book eqips the jeweller with the essential business knowledge and tools to set up their own jewellery business. Appropriate for jewellers of all levels from the college graduate looking to set up a workshop in London, to the full-time executive looking to embark on a more rewarding career, it encourages individuals to define their business objectives and assists them in breaking these down into achievable goals. Chapters take the reader through everything they need to know to get their business up and running from setting up administrative processes, tax and bookkeeping, to finding your niche, market research, visual identity, pricing your work, establishing and managing your website, selling, exhibiting and maintaining your business. The perfect guide for the jewellery entrepeneur.
Originally from California, Angie Boothroyd worked as a graphic designer when she moved to London in 1994. She then retrained in jewellery at London Guildhall University and then at the Royal College of Art where she completed her MA in 2001. Angie set up a workshop at Cockpit Arts with the help of a Cockpit Arts Seedbed Award and a Setting Up Grant from the Crafts Council. Since then she has exhibited her work throughout the UK and abroad, including such prestigious events as Origin: The London Craft Fair, Goldsmiths' Fair, and COLLECT. She has taught jewellery making at a variety of institutions.
Table of Contents
|Getting started||p. 11|
|First steps||p. 11|
|What you absolutely need||p. 14|
|Finding your niche||p. 16|
|Pricing your jewellery||p. 20|
|Pricing a piece: the method||p. 20|
|Wholesale vs retail pricing||p. 33|
|Selling your jewellery||p. 38|
|Wholesaling: selling to shops and galleries||p. 38|
|Retailing: selling to individuals||p. 49|
|Trade and retail fairs||p. 54|
|Protecting your designs||p. 62|
|Your website||p. 64|
|What is it for?||p. 64|
|Design and build||p. 64|
|Drive traffic to your site||p. 67|
|Presentation is everything||p. 69|
|Branding: being clear about your business||p. 69|
|PR: managing your reputation||p. 75|
|Social media||p. 80|
|Essential business skills||p. 82|
|Essential time management||p. 82|
|Essential money management||p. 87|
|Sample documents||p. 95|
|Useful companies and websites||p. 101|
|Table of Contents provided by Ingram. All Rights Reserved.|