9780735204614

Share, Retweet, Repeat

by
  • ISBN13:

    9780735204614

  • ISBN10:

    0735204616

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2012-01-03
  • Publisher: Prentice Hall Pr
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List Price: $20.00

Summary

A guide to creating buzz in the digital age-and getting people to spread your message for you. In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.

Table of Contents

Acknowledgmentsp. ix
Introductionp. xi
The Big Picturep. 1
The Fierce Urgency of Going Viralp. 3
Setting Your Goalsp. 16
The Viral Tools You'll Needp. 21
Building Your Websitep. 23
Setting Up Your Email Systemp. 45
Using Facebookp. 54
Using Twitterp. 69
Setting Up a Blogp. 81
Crafting Viral Messagesp. 87
Making Your Messages Spread-Worthyp. 89
Using Humorp. 98
Giving Them a Problemp. 108
Using Sex Appealp. 116
Testing Your Message for Effectivenessp. 122
Engaging the Right Messengersp. 129
Finding the Multipliersp. 131
Skewing Your Strategy to Multipliersp. 140
Jump-Starting Your Effortp. 145
Advertisingp. 147
Using Google AdWordsp. 159
Advertising on Blogsp. 164
Facebook Advertisingp. 171
"Echo Echo": Critical Mass Advertisingp. 184
PR: Getting Reporters to Share Your Storyp. 190
Overcoming the "Joy Sponges"p. 202
Putting It All Togetherp. 208
Endnotesp. 211
Indexp. 213
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