Share, Retweet, Repeat

by Hlinko, John

• ISBN13: 9780735204614
• ISBN10: 0735204616
• Edition: 1st
• Format: Paperback
• Copyright: 2012-01-03
• Publisher: Prentice Hall Pr

Summary

A guide to creating buzz in the digital age-and getting people to spread your message for you. In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.

Table of Contents

Acknowledgments	p. ix
Introduction	p. xi
The Big Picture	p. 1
The Fierce Urgency of Going Viral	p. 3
Setting Your Goals	p. 16
The Viral Tools You'll Need	p. 21
Building Your Website	p. 23
Setting Up Your Email System	p. 45
Using Facebook	p. 54
Using Twitter	p. 69
Setting Up a Blog	p. 81
Crafting Viral Messages	p. 87
Making Your Messages Spread-Worthy	p. 89
Using Humor	p. 98
Giving Them a Problem	p. 108
Using Sex Appeal	p. 116
Testing Your Message for Effectiveness	p. 122
Engaging the Right Messengers	p. 129
Finding the Multipliers	p. 131
Skewing Your Strategy to Multipliers	p. 140
Jump-Starting Your Effort	p. 145
Advertising	p. 147
Using Google AdWords	p. 159
Advertising on Blogs	p. 164
Facebook Advertising	p. 171
"Echo Echo": Critical Mass Advertising	p. 184
PR: Getting Reporters to Share Your Story	p. 190
Overcoming the "Joy Sponges"	p. 202
Putting It All Together	p. 208
Endnotes	p. 211
Index	p. 213
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