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Shift : How to Reinvent Your Business, Your Career, and Your Personal Brand,9780385526272

Shift : How to Reinvent Your Business, Your Career, and Your Personal Brand

by
ISBN13:

9780385526272

ISBN10:
038552627X
Format:
Hardcover
Pub. Date:
6/15/2010
Publisher(s):
Crown Business
List Price: $23.00
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Summary

When some of the world's biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift. With Shift, you'll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand. Innovative insights such as "go helium" are used by Arnell to explain how he reached his ultimate goal of 150 pounds - you can apply his techniques to reach for your own goals. You will see-through Arnell's description of how he "went tiger" - how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family - your fan club - in keeping you motivated and providing the feedback you need for success. Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire.

Author Biography

Peter Arnell, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics, and Con Edison. He and his family live in Westchester County, New York.

Table of Contents

Forewordp. 9
Branding Ourselves
Introductionp. 13
Start Your Own Orange Revolutionp. 15
Why Not?p. 20
The Art of Brandingp. 28
Find Your Messagep. 31
Brand "You"p. 38
The Secret Behind Shiftp. 42
Fish Where the Fish Arep. 48
Branding and the Power of Positive Emotionsp. 58
Overcoming Fearp. 63
Lessons from Historyp. 69
The Genius of Michelangelop. 75
How the Past Can Inspire Your Futurep. 80
Fueling the Imaginationp. 90
Don't Ask: Compelp. 98
The World at Your Fingertipsp. 109
Reinvent the Obviousp. 114
Tactics That Work
Find Your Missionp. 123
Un-write Your Lifep. 128
Be a Tigerp. 136
Go Heliump. 145
Create a Fan Clubp. 154
Shock and Awep. 164
Embrace Mistakes: They Are How You Learn What Not to Dop. 170
One Lifep. 177
About and Outp. 180
Shout About Itp. 190
Conclusion Making Our Place in Historyp. 197
Acknowledgmentsp. 201
Indexp. 203
Table of Contents provided by Ingram. All Rights Reserved.


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