What is included with this book?
Acknowledgments | p. ix |
Foreword | p. xi |
Introduction | p. xv |
Foundations of the Shopper Economy | p. 1 |
The Shopper Is the Medium | p. 19 |
The New Path to Purchase | p. 37 |
Around the Wheel | p. 55 |
Valuing Advocacy | p. 77 |
Advocates and Evangels | p. 99 |
Valuing Participation | p. 121 |
The Product as Souvenir | p. 145 |
Loyalty | p. 165 |
Valuing Attention | p. 185 |
Marketing Implications for the Near Term | p. 199 |
A Glimpse Ahead | p. 215 |
Notes | p. 231 |
Index | p. 239 |
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