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Unlike other popular culture readers,Signs of Lifepresumes that this topic merits rigorous analysis and so provides a conceptual framework for understanding it: semiotics, a field of critical theory developed specifically for the interpretation of culture and its signs. The selections inSigns of Lifeare arranged in provocative chapters (on such themes as gender codes, television and music, film, and advertising) that tap into students' own experiences with and interest in popular culture.The uniquely qualified editorial team of a prominent semiotician and an experienced writing instructor have prepared extensive apparatus to prompt the rigorous analysis that helps students become better thinkers and writers. In this exciting edition,Signs of Lifeexamines fresh topics with an emphasis on the emerging phenomenon of Web 2.0. Maasik and Solomon continue to stay on the leading edge of popular culture, examining the hottest trends that capture students' attention.
Sonia Maasik is a lecturer in the UCLA Writing Programs, where she has taught writing from developmental to advanced levels. Jack Solomon is professor of English at California State University, Northridge, and teaches literature and critical theory. He is often interviewed by the California media for analysis of current events and trends. The two together also have published California Dreams and Realities: Readings for Critical Thinkers and Writers, Third Edition (Bedford/St. Martin’s, 2005).
Table of Contents
|Preface for Instructors|
|Introduction: Popular Signs: Or Everything You've Always Known About American Culture (But Nobody Asked)|
|Portfolio: Images from the History of Popular Culture|
|Writing About Popular Culture|
|A Stand Against Wikipedia|
|Judging Quality on the InternetCiting Sources|
|Consuming Passions: The Culture of American Consumption|
|The More FactorPaired Readings|
|The Science of Shopping|
|The Signs of Shopping|
|Credit Card Barbie [photograph]|
|What's in a Package|
|The Semiotics of Home Decor|
|Pottermania: the Marketing Behind the Magic|
|Frumpy or Chic? Tweed or Kente? Sometimes the Clothes Make the|
|"'Careful, You May Run Out of Planet'": SUVs and the Exploitation of the American Myth|
|Revolution Is U. S.|
|Commodify Your Dissent|
|Brought to You B(u)y|
|The Signs of Advertising|
|The Parable of the Democracy of Goods|
|When You Come Home [advertisement]|
|Paired Readings: Creating Consumers|
|What We Are to Advertisers|
|If You Have a "Buy Button" in Your Brain, What Pushes It?|
|Men’s Men and Women’s Women|
|Dove's "Real Beauty" Backlash|
|Metrosexuals Come Out|
|Sex, Lies, and Advertising|
|Portfolio of Advertisements|
|American Egg Board|
|Phoenix Wealth Management|
|Video Dreams: Television, Music and Culture|
|Voting Democracy off the Island: Reality TV and the Republican Ethos"You’re Fired" [photograph]|
|A Moral Never-Never Land: Identifying with|
|tPaired Readings: Animating Attitude|
|The Simpsons, Hyper-Irony, and the Meaning of Life|
|South Parkand the Open Society|
|Fox News Attempts to Get Funny|
|Signs of Intelligent Life on TVAndre Mayer|
|The New Sexual Stone Age"Marissa Connolly|
|Homosexuality on Television|
|The Heterosexualization ofWill and Grace|
|Dead? 'Hip-hop culture has been murdered'|
|The Hollywood Sign|
|The Signs of American Film|
|Paired Readings: Inventing Heroes|
|The Thematic Paradigm|
|Creating the Myth|
|So You Wanna Be a Gangsta?|
|Asian Women in Film: No Joy, No Luck|
|High-School Confidential: Notes On Teen Movies|
|Movie Fantasy vs. Classroom Reality|
|Class and Virtue|
|Forrest Gump: A Subversive Movie|
|The Postmorbid Condition|
|Reservoir Dogs[movie poster]|
|Table of Contents provided by Publisher. All Rights Reserved.|