This is the 4th edition with a publication date of 6/22/2011.
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
Silent Selling : Best Practices and Effective Strategies in Visual Merchandising
Silent Selling 2nd Edition : Best Practices and Effective Strategies in Visual Merchandising
The fourth edition of Silent Selling teaches the best practices in visual merchandising as currently applied by professionals in the retail industry. Using Bell's Look-Compare-Innovate model to think outside the box, readers will develop an eye for effective merchandise presentation and the knowledge and skills to create retail environments that sell.
Judith Bell is the Group Manager of Creative Merchandising Solutions for Target. She is in her 22nd year at the corporation where she offers inspiration to presentation, product development, and merchant teams. In 2010, Bell was voted one of the top ten 'Retail Design Influencers' by colleagues nationwide and in 2006 was named a 'Retail Design Luminary' at the Dynamic Date Inc. (DDI) Portfolio event.
Table of Contents
Preparation for Visual Creativity Creative Thinking: Getting “Out of the Box” What Is Visual Merchandising? Core Design Strategies Practices and Strategies for the Selling Floor Layout and Fixtures for Fashion Apparel Fashion Apparel Wall Setups Fashion Apparel and Accessory Coordination Home Fashion Presentation Communicating Retail Atmospherics Signing Lighting Visual Practices for Nontraditional Venues Grocery and Food Service Stores Nontraditional Retailing Tools and Techniques for Merchandise Display The Magic of the Display Window Mannequins and Mannequin Alternatives Building a Visual Merchandising Department Career Strategies Visual Merchandising Careers