Silent Selling : Best Practices and Effective Strategies in Visual Merchandising

by Bell, Judith; Ternus, Kate

• ISBN13: 9781609011536
• ISBN10: 1609011538
• Edition: 4th
• Format: Paperback
• Copyright: 2011-06-22
• Publisher: VHPS

Summary

The fourth edition of Silent Selling teaches the best practices in visual merchandising as currently applied by professionals in the retail industry. Using Bell's Look-Compare-Innovate model to think outside the box, readers will develop an eye for effective merchandise presentation and the knowledge and skills to create retail environments that sell.

Author Biography

Judith Bell is the Group Manager of Creative Merchandising Solutions for Target. She is in her 22nd year at the corporation where she offers inspiration to presentation, product development, and merchant teams. In 2010, Bell was voted one of the top ten 'Retail Design Influencers' by colleagues nationwide and in 2006 was named a 'Retail Design Luminary' at the Dynamic Date Inc. (DDI) Portfolio event.

Table of Contents

Preparation for Visual Creativity
Creative Thinking: Getting “Out of the Box”
What Is Visual Merchandising?
Core Design Strategies
Practices and Strategies for the Selling Floor
Layout and Fixtures for Fashion Apparel
Fashion Apparel Wall Setups
Fashion Apparel and Accessory Coordination
Home Fashion Presentation
Communicating Retail Atmospherics
Signing
Lighting
Visual Practices for Nontraditional Venues
Grocery and Food Service Stores
Nontraditional Retailing
Tools and Techniques for Merchandise Display
The Magic of the Display Window
Mannequins and Mannequin Alternatives
Building a Visual Merchandising Department
Career Strategies
Visual Merchandising Careers