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Isn't Psychology "just common sense" What effect does psychology have on our lives? How is psychology different across cultures? This textbook provides a comprehensive account of psychology for all those with little or no previous knowledge of the subject. The chapters are organised around the major approaches to psychology: biological approach; behaviourist approach; developmental approach; social approach; individual differences' approach; and cognitive approach. This new edition also contains a chapter on effective learning, which provides a practical account of what students can do to improve their study skills, and get the most out of this introductory textbook. There are pedagogical features spread throughout the book, such as highlighted key terms and their definitions within the text, and a full glossary. The text is also punctuated with evaluation boxes, and there are structured essay and self-assessment questions which focus readers' attention on the important issues that have already been covered within the text. The book will be ideal for those students who have no prior psychological training, but who want to apply psychological principles to their study.