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Small Business : An Entrepreneur's Business Plan,9780030335877
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Small Business : An Entrepreneur's Business Plan

by
Edition:
6th
ISBN13:

9780030335877

ISBN10:
0030335876
Format:
Paperback
Pub. Date:
1/8/2002
Publisher(s):
South-Western College Pub

Questions About This Book?

What version or edition is this?
This is the 6th edition with a publication date of 1/8/2002.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

This book is your guide to small business enterprise, helping you to identify opportunities, your needs and those of your target customers. The practical, step by step nature of this text makes it indispensable. The goal of the text is to help you in creating a business plan that will set the course for your small business endeavors. You will profit from these tried and true techniques.

Table of Contents

Your Great Adventure
1(18)
Spotting Trends and Opportunities
19(24)
Opportunity Selection
43(22)
Profiling the Target Customer
65(26)
Reading and Beating the Competition
91(18)
Marketing Promotions Overview
109(22)
Location, Location, Location
131(24)
Numbers and Shoebox Accounting
155(28)
Shaking the Money Tree
183(22)
Legal Issues
205(28)
Build a Winning Team
233(22)
Protecting Your ``Baby'' and Yourself
255(18)
Buying a Business
273(26)
Investigating and Buying a Franchise
299(18)
Pull Your Plan Together
317(28)
Appendix A Fast-Start Business Plan 345(14)
Appendix B Annie's Business Plan Proposal 359(16)
Appendix C Forms, Forms, Forms 375


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