9780072444452

Small Business Management

by ; ;
  • ISBN13:

    9780072444452

  • ISBN10:

    0072444452

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 8/23/2000
  • Publisher: McGraw-Hill Higher Education
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Table of Contents

Part I The Challenge of Owning and Managing a Small Business 1(65)
The Dynamic Role of Small Business
2(20)
Opportunities and Challenges in Small Business
22(26)
Legal Forms of Ownership
48(17)
Part II Planning for and Organizing a Business 65(96)
How to Become the Owner of a Small Business
66(28)
The Role of Planning in Organizing and Managing a Small Business
94(48)
Obtaining the Right Financing for Your Business
142(19)
Part III Marketing Goods and Services 161(56)
Developing Marketing Strategies
162(26)
Product Promotion and Distribution
188(29)
Part IV Organizing and Managing the Business 217(58)
Managing Human Resources and Diversity in Small Firms
218(30)
Maintaining Relationships with Your Employees and Their Representatives
248(27)
Part V Operating the Business 275(44)
Locating and Laying Out Operating Facilities
276(20)
Purchasing, Inventory, and Quality Control
296(23)
Part VI Financial Planning and Control 319(70)
Planning for Profit
320(20)
Budgeting and Controlling Operations and Taxes
340(24)
Using Computer Technology in Small Businesses
364(25)
Part VII Providing Present and Future Security for the Business 389(58)
Risk Management, Insurance, and Crime Prevention
390(18)
Business--Government Relations and Business Ethics
408(20)
Family-Owned Businesses: Planning for the Future
428(19)
Workbook for Developing a Successful Business Plan 447(30)
Glossary 477(9)
Endnotes 486(16)
Photo Credits 502(1)
Index 503

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