9780826459701

Small Business Management

by
  • ISBN13:

    9780826459701

  • ISBN10:

    0826459706

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 2002-06-01
  • Publisher: Cengage Learning EMEA

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Author Biography

David Stokes is Assistant Director of the Small Business Research Centre and Principal Lecturer at Kingston Business School, Kingston University.

Table of Contents

About the author v
Dedication vi
Preface vii
Section A Exploring small business
Part I The small business contex
Small business in the economy
5(23)
The entrepreneur and the owner-manager
28(23)
The small business environment
51(27)
Innovation and the marketplace
78(30)
Information and help
108(31)
Part II The small business choice
Start ups and franchises
139(21)
Buying an existing business
160(31)
Legal identities
191(22)
Part III The small business in action
The business plan
213(15)
Successful small business strategies
228(24)
Management of resources
252(25)
Marketing
277(42)
Money
319(38)
Further case studies
357(51)
Section B Planning a new venture
Stage I The feasibility study
Outlining the process
373(1)
Know thyself
374(3)
Identifying the opportunity area
377(2)
Selecting the idea
379(4)
Researching the idea
383(3)
Summary of the feasibility study
386(6)
Stage II The route to market entry
Start up or franchise?
392(1)
Buying an existing business
393(3)
Selecting the form
396(1)
Summary of the route to market entry
396(2)
Stage III The business plan
Outlining the plan
398(2)
Deciding the strategy
400(3)
Managing the resources
403(1)
Planning the marketing
403(2)
Forecasting the money
405(1)
Summary of the business plan
406(2)
Index 408

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