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9781408017999

Small Business Management and Entrepreneur

by
  • ISBN13:

    9781408017999

  • ISBN10:

    1408017997

  • Edition: 6th
  • Format: Paperback
  • Copyright: 2009-12-01
  • Publisher: CENGAGE Lrng Business Press
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List Price: $67.20
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Summary

Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson.Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.

Supplemental Materials

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