9780324065541

Small Business Management An Entrepreneurial Emphasis

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  • ISBN13:

    9780324065541

  • ISBN10:

    032406554X

  • Edition: 12th
  • Format: Hardcover
  • Copyright: 3/7/2002
  • Publisher: South-Western College Pub
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List Price: $303.99

Summary

Previous editions of Small Business Management have helped guide generations of users into the ranks of business owners and entrepreneurs. For more than three decades, it has been the most widely used book in its field! The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running new ventures. Previous users praise edition after edition for its wealth of resources, enjoyable presentation, and superior coverage.

Table of Contents

Part 1 Entrepreneurship and Small Business 1(26)
The Winning Hand of Entrepreneurship
2(25)
Part 2 Entrepreneurial Strategy 27(90)
Strategies That Capture Opportunities
28(28)
E-Commerce Opportunities
56(32)
Global Opportunities
88(29)
Part 3 Pursuing New Venture Opportunities 117(72)
Startups and Buyouts
118(26)
Finding Opportunities
144(22)
The Family Business
166(23)
Part 4 The New Venture Business Plan 189(178)
The Role of the Business Plan
190(26)
Developing the Marketing Plan
216(24)
Management Team, Organizational Forms, and Strategic Alliances
240(30)
Selecting a Location and Planning the Facilities
270(20)
Projecting Financial Requirements
290(30)
Finding Sources of Financing
320(26)
Exit Strategies
346(21)
Part 5 Small Business Marketing 367(78)
Customer Service. Product, and Distribution Strategies
368(28)
Pricing and Credit Strategies
396(26)
Promotional Strategies
422(23)
Part 6 Small Business Management 445(100)
Professional Management in the Growing Firm
446(26)
Managing Human Resources
472(22)
Quality Management and the Operations Process
494(28)
Social and Ethical Issues
522(23)
Part 7 Financial Management in the Entrepreneurial Firm 545(83)
Evaluating financial Performance
546(26)
Managing the Film's Assets
572(36)
Risk and Insurance
608(20)
Epilogue Visualizing the End: Building a Legacy 628(9)
Cases 637(72)
Appendix A: Sample Business Plan 709(16)
Appendix B: Video Appendix 725(39)
Glossary 764(12)
Index 776

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