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Table of Contents
|Entrepreneurs: The Energizers of Small Business||p. 2|
|Small Business: Vital Component of the Economy||p. 22|
|Startup and Buyout Opportunities||p. 42|
|Franchising Opportunities||p. 66|
|Family Business Opportunities||p. 91|
|The Role of a Business Plan for a New Venture||p. 114|
|Creating a Competitive Advantage||p. 137|
|Analyzing the Market and Formulating the Marketing Plan||p. 159|
|Selecting the Management Team and Form of Organization||p. 182|
|Choosing the Location and Physical Facilities||p. 206|
|Accounting Statements and Financial Requirements||p. 228|
|Finding Sources of Financing||p. 254|
|Consumer Behavior and Product Strategy||p. 282|
|Pricing and Credit Strategies||p. 305|
|Promotion: Personal Selling, Advertising, and Sales Promotion||p. 329|
|Distribution Channels and Global Markets||p. 349|
|Professional Management in the Growing Firm||p. 372|
|Managing Human Resources||p. 396|
|Quality Management and the Operations Process||p. 415|
|Purchasing and Managing Inventory||p. 436|
|Computer-Based Technology for Small Businesses||p. 454|
|Evaluating Financial Performance||p. 476|
|Working-Capital Management and Capital Budgeting||p. 498|
|Risk and Insurance Management||p. 534|
|Social and Ethical Issues||p. 554|
|Working Within the Law||p. 571|
|Photo Credits||p. 699|
|Table of Contents provided by Blackwell. All Rights Reserved.|