Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.
Questions About This Book?
What version or edition is this?
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
Table of Contents
|Entrepreneurs: The Energizers of Small Business||p. 2|
|Small Business: Vital Component of the Economy||p. 22|
|Startup and Buyout Opportunities||p. 42|
|Franchising Opportunities||p. 66|
|Family Business Opportunities||p. 91|
|The Role of a Business Plan for a New Venture||p. 114|
|Creating a Competitive Advantage||p. 137|
|Analyzing the Market and Formulating the Marketing Plan||p. 159|
|Selecting the Management Team and Form of Organization||p. 182|
|Choosing the Location and Physical Facilities||p. 206|
|Accounting Statements and Financial Requirements||p. 228|
|Finding Sources of Financing||p. 254|
|Consumer Behavior and Product Strategy||p. 282|
|Pricing and Credit Strategies||p. 305|
|Promotion: Personal Selling, Advertising, and Sales Promotion||p. 329|
|Distribution Channels and Global Markets||p. 349|
|Professional Management in the Growing Firm||p. 372|
|Managing Human Resources||p. 396|
|Quality Management and the Operations Process||p. 415|
|Purchasing and Managing Inventory||p. 436|
|Computer-Based Technology for Small Businesses||p. 454|
|Evaluating Financial Performance||p. 476|
|Working-Capital Management and Capital Budgeting||p. 498|
|Risk and Insurance Management||p. 534|
|Social and Ethical Issues||p. 554|
|Working Within the Law||p. 571|
|Photo Credits||p. 699|
|Table of Contents provided by Blackwell. All Rights Reserved.|