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Small Business Management: An Entrepreneurial Emphasis,9780538850773
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Small Business Management: An Entrepreneurial Emphasis

by ; ;
Edition:
10th
ISBN13:

9780538850773

ISBN10:
0538850779
Format:
Paperback
Pub. Date:
7/19/1996
Publisher(s):
South-Western College Pub
List Price: $183.33

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This is the 10th edition with a publication date of 7/19/1996.
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Summary

We offer a variety of rich and interesting features to help you develop practical skills for managing a small business as well as an awareness and appreciation for the challenges involved.

Table of Contents

Entrepreneurs: The Energizers of Small Businessp. 2
Small Business: Vital Component of the Economyp. 22
Startup and Buyout Opportunitiesp. 42
Franchising Opportunitiesp. 66
Family Business Opportunitiesp. 91
The Role of a Business Plan for a New Venturep. 114
Creating a Competitive Advantagep. 137
Analyzing the Market and Formulating the Marketing Planp. 159
Selecting the Management Team and Form of Organizationp. 182
Choosing the Location and Physical Facilitiesp. 206
Accounting Statements and Financial Requirementsp. 228
Finding Sources of Financingp. 254
Consumer Behavior and Product Strategyp. 282
Pricing and Credit Strategiesp. 305
Promotion: Personal Selling, Advertising, and Sales Promotionp. 329
Distribution Channels and Global Marketsp. 349
Professional Management in the Growing Firmp. 372
Managing Human Resourcesp. 396
Quality Management and the Operations Processp. 415
Purchasing and Managing Inventoryp. 436
Computer-Based Technology for Small Businessesp. 454
Evaluating Financial Performancep. 476
Working-Capital Management and Capital Budgetingp. 498
Risk and Insurance Managementp. 534
Social and Ethical Issuesp. 554
Working Within the Lawp. 571
Casesp. 593
Appendixesp. 665
Endnotesp. 691
Photo Creditsp. 699
Glossaryp. 701
Indexp. 717
Table of Contents provided by Blackwell. All Rights Reserved.


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