9780538850773

Small Business Management An Entrepreneurial Emphasis

by ; ;
  • ISBN13:

    9780538850773

  • ISBN10:

    0538850779

  • Edition: 10th
  • Format: Paperback
  • Copyright: 7/19/1996
  • Publisher: South-Western College Pub
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $217.99 Save up to $6.54
  • Buy New
    $211.45
    Add to Cart Free Shipping

    CURRENTLY AVAILABLE, USUALLY SHIPS IN 24-48 HOURS

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

We offer a variety of rich and interesting features to help you develop practical skills for managing a small business as well as an awareness and appreciation for the challenges involved.

Table of Contents

Entrepreneurs: The Energizers of Small Businessp. 2
Small Business: Vital Component of the Economyp. 22
Startup and Buyout Opportunitiesp. 42
Franchising Opportunitiesp. 66
Family Business Opportunitiesp. 91
The Role of a Business Plan for a New Venturep. 114
Creating a Competitive Advantagep. 137
Analyzing the Market and Formulating the Marketing Planp. 159
Selecting the Management Team and Form of Organizationp. 182
Choosing the Location and Physical Facilitiesp. 206
Accounting Statements and Financial Requirementsp. 228
Finding Sources of Financingp. 254
Consumer Behavior and Product Strategyp. 282
Pricing and Credit Strategiesp. 305
Promotion: Personal Selling, Advertising, and Sales Promotionp. 329
Distribution Channels and Global Marketsp. 349
Professional Management in the Growing Firmp. 372
Managing Human Resourcesp. 396
Quality Management and the Operations Processp. 415
Purchasing and Managing Inventoryp. 436
Computer-Based Technology for Small Businessesp. 454
Evaluating Financial Performancep. 476
Working-Capital Management and Capital Budgetingp. 498
Risk and Insurance Managementp. 534
Social and Ethical Issuesp. 554
Working Within the Lawp. 571
Casesp. 593
Appendixesp. 665
Endnotesp. 691
Photo Creditsp. 699
Glossaryp. 701
Indexp. 717
Table of Contents provided by Blackwell. All Rights Reserved.

Rewards Program

Write a Review