Small Business Management : An Entrepreneur's Guidebook

by Megginson, Leon C.; Byrd, Mary Jane; Megginson, William L.

• ISBN13: 9780072972566
• ISBN10: 0072972564
• Edition: 5th
• Format: Paperback
• Copyright: 2005-03-18
• Publisher: McGraw-Hill/Irwin

Summary

Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Fifth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experiences in the "real world" as an owner, manager or employee of one or more small businesses.

Table of Contents

PART I The Dynamic Role Of Small Business

Chapter 1 Starting Your Small Business

Chapter 2 Family-Owned Businesses

Chapter 3 Forms of Ownership of Small Business

PART II How To Plan And Organize A Business

Chapter 4 Becoming the Owner of a Small Business

Chapter 5 Planning, Organizing and Managing a Small Business

Chapter 6 How to Obtain the Right Financing for Your Business

PART III How To Market Goods and Services

Chapter 7 Developing Marketing Strategies

Chapter 8 Promoting and Distributing

PART IV How To Organize and Manage the Business

Chapter 9 How to Obtain and Manage Human Resources and Diversity in Small Companies

Chapter 10 How to Maintain Good Relationships with Your Employees and Their Representatives

PART V How To Operate The Business

Chapter 11 Obtaining and Laying Out Operating Facilities

Chapter 12 Purchasing, Inventory, and Quality Control

PART VI Basic Financial Planning and Control

Chapter 13 Profit Planning

Chapter 14 Budgeting and Controlling Operations and Taxes

Chapter 15 Using Computer Technology in Small Businesses

PART VII Providing Security For The Business

Chapter 16 Risk Management, Insurance, and Crime Prevention

Chapter 17 Maintaining Good Government Relations and Business Ethics