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Small Business Management : An Entrepreneur's Guidebookby Byrd, Mary Jane; Megginson, Leon
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This is the 6th edition with a publication date of 9/8/2008.
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Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Sixth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. The enhancements to this edition serve to strengthen and reinforce without minimizing or losing the original qualities and usefulness of the textbook. The business plan remains a very important building block for this edition in both examples and format.
Table of Contents
|The Dynamic Role Of Small Business|
|Starting Your Small Business|
|Forms of Ownership of Small Businesses|
|Maintaining Good Government Relations and Business Ethics|
|How To Plan And Organize A Business|
|Becoming the Owner of a Small Business|
|Planning, Organizing and Managing a Small Business|
|How to Obtain the Right Financing for Your Business|
|How To Market Goods and Services|
|Developing Marketing Strategies|
|Promoting and Distributing|
|How To Organize, Manage and Operate the Business|
|How to Obtain and Manage Human Resources and Diversity in Small Companies|
|How to Maintain Good Relationships with Your Employees and Their Representatives|
|Obtaining and Laying Out Operating Facilities|
|Purchasing, Inventory, and Quality Control|
|Basic Financial Planning and Control|
|Basic Financial Planning|
|Budgeting and Controlling Operations and Taxes|
|Using Computer Technology in Small Businesses|
|Risk Management, Insurance, and Crime Prevention Workbook for Developing a Successful Business Plan|
|Table of Contents provided by Publisher. All Rights Reserved.|