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Small Business Management : An Entrepreneur's Guidebook,9780078029097
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Small Business Management : An Entrepreneur's Guidebook

by ;
Edition:
7th
ISBN13:

9780078029097

ISBN10:
0078029090
Format:
Paperback
Pub. Date:
9/24/2012
Publisher(s):
McGraw-Hill/Irwin
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Summary

Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Seventh Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Managementtakes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. The enhancements to the seventh edition serve to strengthen and reinforce without minimizing or losing the original qualities and usefulness of the textbook. The business plan remains a very important building block for this edition in both examples and format.

Table of Contents

PART I-The Dynamic Role Of Small Business

Chapter 1: Starting Your Small Business

Chapter 2: Family-Owned Businesses

Chapter 3: Forms of Ownership of Small Business

Chapter 4: Maintaining Good Government Relations and Business Ethics

PART II-How To Plan And Organize A Business

Chapter 5: Becoming the Owner of a Small Business

Chapter 6: Planning, Organizing and Managing a Small Business

Chapter 7: How to Obtain the Right Financing for Your Business

PART III-How To Market Goods and Services

Chapter 8: Developing Marketing Strategies

Chapter 9: Promoting and Distributing

PART IV-How To Organize, Manage and Operate the Business

Chapter 10: How to Obtain and Manage Human Resources and Diversity in Small Companies

Chapter 11: How to Maintain Good Relationships with Your Employees and Their Representatives

Chapter 12: Obtaining and Laying Out Operating Facilities

Chapter 13: Purchasing, Inventory, and Quality Control

PART V-Basic Financial Planning and Control

Chapter 14: Basic Financial Planning

Chapter 15: Budgeting and Controlling Operations and Taxes

Chapter 16: Using Computer Technology in Small Businesses

Chapter 17: Risk Management, Insurance, and Crime Prevention

Workbook for Developing a Successful Business Plan



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