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Table of Contents
|Small Business: An Overview What Is Small Business? Small Businesses in the U.S. Economy Work Force Diversity and Small Business Ownership|
|The Expanding Marketplace: Small Business Opportunities Secrets of Small Business Success|
|Understanding the Risks of Small Business Ownership|
|Small Business Management, Entrepreneurship, and Ownership The Entrepreneur-Manager Relationship|
|A Model of the Startup Process Your Decision for Self-Employment Forms of Business Organization|
|Planning in Small Business|
|Social Responsibility, Ethics, and Strategic Planning The Relationship Between Social Responsibility, Ethics, and Strategic Planning|
|Social Responsibilities of Small Business Ethics and Business Strategy Strategic Planning|
|Establishing a Business Culture|
|The Business Plan Every Business Needs a Plan|
|Business Plan Contents Review Process|
|Franchising About Franchising Franchising Systems Why Open a Franchise?|
|Selecting a Franchise International Franchising|
|Taking Over an Existing Business|
|The Business Buyout Alternative How Do You Find a Business for Sale? What Do You Look for in a Business?|
|What Are You Buying? How Much Should You Pay? Buying Your Business Taking Over a Family Business|
|Starting a New Business About Startups Types of New Businesses Evaluating Potential Startups Getting Started|
|Financial and Legal Management|
|Accounting Records and Financial Statements Small Business Accounting How Important Are Financial Records?|
|Small Business Accounting Basics Analyzing Financial Statements Managing Cash Flow|
|Small Business Finance Small Business Finance Initial Capital Requirements Basic Financial Vocabulary How Can You Find Capital?|
|The Legal Environment Small Business and the Law Bankruptcy Laws Contract Law for Small Businesses Laws to Protect Intellectual Property|
|Marketing the Product or Service|
|Small Business Marketing: Strategy and Research Small Business Marketing Marketing Strategies for Small Businesses Market Research|
|Small Business Marketing: Product Using Your Marketing Mix Product: The Heart of the Marketing Mix Purchasing for Small Business Selecting Suppliers Managing Inventory Controlling Inventory|
|Small Business Marketing: Place Small Business Distribution Location for the Long Run State Selection City Selection Site Selection Location Types Layout and Design Lease, Buy, or Build?|
|Small Business Marketing: Price and Promotion The Economics of Pricing Breakeven Analysis Pricing Setting Techniques Credit Policies Promotion|
|Managing Small Business|
|International Small Business Preparing to Go International Establishing Business in Another Country Exporting Importing Financial Mechanisms for Going International The International Challenge|
|Professional Small Business Management Managing Small Business Small Business Growth Leadership in Action Total Quality Small Business Management Special Management Concerns|
|Human Resource Management Hiring the Right Employees|
|The Job Analysis Process Employee Recruitment Selecting Employees Placing and Training Employees|
|Compensating Employees When Problems Arise: Employee Discipline and Termination|
|Operations Management Elements of an Operating System Types of Operations Management What Is Productivity? What About Scheduling Operations? Quality-Centered Management How Do You Control Operations?|
|Table of Contents provided by Publisher. All Rights Reserved.|