Small Business Management Entrepreneurship and Beyond

by Hatten, Timothy S.

• ISBN13: 9780618999361
• ISBN10: 0618999361
• Edition: 4th
• Format: Hardcover
• Copyright: 2008-01-07
• Publisher: Cengage Learning

Summary

Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fourth Edition features an increased emphasis on small business ownership by women and minority groups. The online Business Plan Guide and templates provide some of the most extensive information available on business planning. The text also includes a complete sample business plan.

Table of Contents

The Challenge

Small Business: An Overview

Small Business Management, Entrepreneurship, and Ownership

Planning In Small Business

Social Responsibility, Ethics, and Strategic Planning

The Business Plan

Early Decisions

Franchising

Taking Over an Existing Business

Starting a New Business

Financial And Legal Management

Accounting Records and Financial Statements

Small Business Finance

The Legal Environment

Marketingthe Product Or Service

Small Business Marketing: Strategy and Research

Small Business Marketing: Product

Small Business Marketing: Place

Small Business Marketing: Price and Promotion

Managing Small Business

International Small Business

Professional Small Business Management

Human Resource Management

Operations Management

Table of Contents provided by Publisher. All Rights Reserved.