Small Business Management Entrepreneurship and Beyond

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  • Edition: 4th
  • Format: Hardcover
  • Copyright: 1/7/2008
  • Publisher: Cengage Learning
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Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fourth Edition features an increased emphasis on small business ownership by women and minority groups. The online Business Plan Guide and templates provide some of the most extensive information available on business planning. The text also includes a complete sample business plan.

Table of Contents

The Challenge
Small Business: An Overview
Small Business Management, Entrepreneurship, and Ownership
Planning In Small Business
Social Responsibility, Ethics, and Strategic Planning
The Business Plan
Early Decisions
Taking Over an Existing Business
Starting a New Business
Financial And Legal Management
Accounting Records and Financial Statements
Small Business Finance
The Legal Environment
Marketingthe Product Or Service
Small Business Marketing: Strategy and Research
Small Business Marketing: Product
Small Business Marketing: Place
Small Business Marketing: Price and Promotion
Managing Small Business
International Small Business
Professional Small Business Management
Human Resource Management
Operations Management
Table of Contents provided by Publisher. All Rights Reserved.

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