Small Business Management : Launching and Growing Entrepreneurial Ventures (with Printed Access Card)by Longenecker, Justin G.; Petty, J. William; Palich, Leslie E.; Moore, Carlos W.
Hardcover w/ Access Card
South-Western College Pub
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This is the 15th edition with a publication date of 9/24/2009.
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Realize your dreams of small business success with this market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 15E. This innovative book provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for success throughout your management career. This edition's solid coverage of the fundamentals teaches not only how to start a business, but also how to manage, grow, and harvest a business. A thorough emphasis on building business plans ensures you can effectively create a plan for your own ventures. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging book and integrated learning system as current and practical now as it was in its first leading edition 50 years ago. SMALL BUSINESS MANAGEMENT, 15E is a resource you'll reference again and again throughout your career.
Table of Contents
|Entrepreneurship: A World Of Opportunity|
|The Entrepreneurial Life|
|Entrepreneurial Integrity and Ethics|
|Starting From Scratch Or Joining An Existing Business|
|Franchising and Buyouts|
|The Family Business|
|Developing The New Venture Business Plan|
|The Business Plan: Visualizing the Dream|
|The Marketing Plan|
|The Human Resources Plan: Managers, Owners, Allies, and Directors|
|The Location Plan|
|Understanding a Firm's Financial Statements|
|Forecasting Financial Requirements|
|A Firm's Sources of Financing|
|Planning for the Harvest|
|Focusing On The Customer: Marketing Growth Strategies|
|Building Customer Relationships|
|Product and Supply Chain Management|
|Pricing and Credit Decisions|
|Global Opportunities for Small Business|
|Managing Growth In The Small Business|
|Professional Management in the Entrepreneurial Firm|
|Managing Human Resources|
|Managing the Firm's Assets|
|Managing Risk in the Small Business|
|Joseph's Lite Cookies|
|W.S. Darley & Co|
|Le Travel Store. 10A|
|Understanding Financial Statements, Part 1. 10B|
|Understanding Financial Statements, Part 2|
|My Own Money|
|Nicole Miller Inc|
|Glidden Point Oyster Company, A.G.A., Correa & Son, Hardy Boat Cruises, and Maine Gold|
|Diamond Wipes International, Inc|
|Pearson Air Conditioning & Service|
|Protecting Intellectual Property|
|Sample Business Plan|
|Valuing a Business|
|Table of Contents provided by Publisher. All Rights Reserved.|