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Small Business Management : Launching and Growing Entrepreneurial Ventures (with Printed Access Card)by Longenecker, Justin G.; Petty, J. William; Palich, Leslie E.; Moore, Carlos W.
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Table of Contents
|Entrepreneurship: A World Of Opportunity|
|The Entrepreneurial Life|
|Entrepreneurial Integrity and Ethics|
|Starting From Scratch Or Joining An Existing Business|
|Franchising and Buyouts|
|The Family Business|
|Developing The New Venture Business Plan|
|The Business Plan: Visualizing the Dream|
|The Marketing Plan|
|The Human Resources Plan: Managers, Owners, Allies, and Directors|
|The Location Plan|
|Understanding a Firm's Financial Statements|
|Forecasting Financial Requirements|
|A Firm's Sources of Financing|
|Planning for the Harvest|
|Focusing On The Customer: Marketing Growth Strategies|
|Building Customer Relationships|
|Product and Supply Chain Management|
|Pricing and Credit Decisions|
|Global Opportunities for Small Business|
|Managing Growth In The Small Business|
|Professional Management in the Entrepreneurial Firm|
|Managing Human Resources|
|Managing the Firm's Assets|
|Managing Risk in the Small Business|
|Joseph's Lite Cookies|
|W.S. Darley & Co|
|Le Travel Store. 10A|
|Understanding Financial Statements, Part 1. 10B|
|Understanding Financial Statements, Part 2|
|My Own Money|
|Nicole Miller Inc|
|Glidden Point Oyster Company, A.G.A., Correa & Son, Hardy Boat Cruises, and Maine Gold|
|Diamond Wipes International, Inc|
|Pearson Air Conditioning & Service|
|Protecting Intellectual Property|
|Sample Business Plan|
|Valuing a Business|
|Table of Contents provided by Publisher. All Rights Reserved.|