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Small Business Management : Launching and Growing Entrepreneurial Ventures (with Printed Access Card),9780324827835
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Small Business Management : Launching and Growing Entrepreneurial Ventures (with Printed Access Card)

by ; ; ;
Edition:
15th
ISBN13:

9780324827835

ISBN10:
0324827830
Format:
Package
Pub. Date:
9/24/2009
Publisher(s):
South-Western College Pub
List Price: $293.33

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This is the 15th edition with a publication date of 9/24/2009.
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Summary

Realize your dreams of small business success with this market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 15E. This innovative book provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for success throughout your management career. This edition's solid coverage of the fundamentals teaches not only how to start a business, but also how to manage, grow, and harvest a business. A thorough emphasis on building business plans ensures you can effectively create a plan for your own ventures. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging book and integrated learning system as current and practical now as it was in its first leading edition 50 years ago. SMALL BUSINESS MANAGEMENT, 15E is a resource you'll reference again and again throughout your career.

Table of Contents

Entrepreneurship: A World Of Opportunity
The Entrepreneurial Life
Entrepreneurial Integrity and Ethics
Starting From Scratch Or Joining An Existing Business
Getting Started
Franchising and Buyouts
The Family Business
Developing The New Venture Business Plan
The Business Plan: Visualizing the Dream
The Marketing Plan
The Human Resources Plan: Managers, Owners, Allies, and Directors
The Location Plan
Understanding a Firm's Financial Statements
Forecasting Financial Requirements
A Firm's Sources of Financing
Planning for the Harvest
Focusing On The Customer: Marketing Growth Strategies
Building Customer Relationships
Product and Supply Chain Management
Pricing and Credit Decisions
Promotional Planning
Global Opportunities for Small Business
Managing Growth In The Small Business
Professional Management in the Entrepreneurial Firm
Managing Human Resources
Managing Operations
Managing the Firm's Assets
Managing Risk in the Small Business
Cases
Nau
Joseph's Lite Cookies
Firewire Surfboards
Mo's Chowder
W.S. Darley & Co
Benjapon's
eHarmony
D'Artagnan
Le Travel Store. 10A
Understanding Financial Statements, Part 1. 10B
Understanding Financial Statements, Part 2
Missouri Solvents
My Own Money
CitiStorage
Rodgers Chevrolet
Country Supply
Nicole Miller Inc
Glidden Point Oyster Company, A.G.A., Correa & Son, Hardy Boat Cruises, and Maine Gold
Smarter.com
Diamond Wipes International, Inc
Salary Envy
Modern Postcard
Pearson Air Conditioning & Service
Protecting Intellectual Property
Sample Business Plan
Valuing a Business
Table of Contents provided by Publisher. All Rights Reserved.


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