9780324827835

Small Business Management : Launching and Growing Entrepreneurial Ventures (with Printed Access Card)

by ; ; ;
  • ISBN13:

    9780324827835

  • ISBN10:

    0324827830

  • Edition: 15th
  • Format: Hardcover w/ Access Card
  • Copyright: 9/24/2009
  • Publisher: South-Western College Pub
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $1.09
    Check/Direct Deposit: $1.04
  • Complimentary 7-Day eTextbook Access - Read more
    When you rent or buy this book, you will receive complimentary 7-day online access to the eTextbook version from your PC, Mac, tablet, or smartphone. Feature not included on Marketplace Items.
  • eCampus.com Device Compatibility Matrix

    Click the device icon to install or view instructions

    Apple iOS | iPad, iPhone, iPod
    Android Devices | Android Tables & Phones OS 2.2 or higher | *Kindle Fire
    Windows 8 / 7 / Vista / XP
    Mac OS X | **iMac / Macbook
    Enjoy offline reading with these devices
    Apple Devices
    Android Devices
    Windows Devices
    Mac Devices
    iPad, iPhone, iPod
    Our reader is compatible
     
     
     
    Android 2.2 +
     
    Our reader is compatible
     
     
    Kindle Fire
     
    Our reader is compatible
     
     
    Windows
    8 / 7 / Vista / XP
     
     
    Our reader is compatible
     
    Mac
     
     
     
    Our reader is compatible

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Realize your dreams of small business success with this market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 15E. This innovative book provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for success throughout your management career. This edition's solid coverage of the fundamentals teaches not only how to start a business, but also how to manage, grow, and harvest a business. A thorough emphasis on building business plans ensures you can effectively create a plan for your own ventures. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging book and integrated learning system as current and practical now as it was in its first leading edition 50 years ago. SMALL BUSINESS MANAGEMENT, 15E is a resource you'll reference again and again throughout your career.

Table of Contents

Entrepreneurship: A World Of Opportunity
The Entrepreneurial Life
Entrepreneurial Integrity and Ethics
Starting From Scratch Or Joining An Existing Business
Getting Started
Franchising and Buyouts
The Family Business
Developing The New Venture Business Plan
The Business Plan: Visualizing the Dream
The Marketing Plan
The Human Resources Plan: Managers, Owners, Allies, and Directors
The Location Plan
Understanding a Firm's Financial Statements
Forecasting Financial Requirements
A Firm's Sources of Financing
Planning for the Harvest
Focusing On The Customer: Marketing Growth Strategies
Building Customer Relationships
Product and Supply Chain Management
Pricing and Credit Decisions
Promotional Planning
Global Opportunities for Small Business
Managing Growth In The Small Business
Professional Management in the Entrepreneurial Firm
Managing Human Resources
Managing Operations
Managing the Firm's Assets
Managing Risk in the Small Business
Cases
Nau
Joseph's Lite Cookies
Firewire Surfboards
Mo's Chowder
W.S. Darley & Co
Benjapon's
eHarmony
D'Artagnan
Le Travel Store. 10A
Understanding Financial Statements, Part 1. 10B
Understanding Financial Statements, Part 2
Missouri Solvents
My Own Money
CitiStorage
Rodgers Chevrolet
Country Supply
Nicole Miller Inc
Glidden Point Oyster Company, A.G.A., Correa & Son, Hardy Boat Cruises, and Maine Gold
Smarter.com
Diamond Wipes International, Inc
Salary Envy
Modern Postcard
Pearson Air Conditioning & Service
Protecting Intellectual Property
Sample Business Plan
Valuing a Business
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Customer Reviews

Quality book March 13, 2014
by
Useful for anyone managing a small business.
Flag Review
Please provide a brief explanation for why you are flagging this review:
Submit
Your submission has been received. We will inspect this review as soon as possible. Thank you for your input!
Small Business Management : Launching and Growing Entrepreneurial Ventures (with Printed Access Card): 5 out of 5 stars based on 1 user reviews.

Write a Review