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Small Business Management, Reprint,9781111822460
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Small Business Management, Reprint

by
Edition:
4th
ISBN13:

9781111822460

ISBN10:
1111822468
Format:
Paperback
Pub. Date:
12/9/2010
Publisher(s):
Cengage Learning
List Price: $327.66

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Questions About This Book?

What version or edition is this?
This is the 4th edition with a publication date of 12/9/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fourth Edition features an increased emphasis on small business ownership by women and minority groups. The online Business Plan Guide and templates provide some of the most extensive information available on business planning. The text also includes a complete sample business plan.


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