Introduction: So You Want to Be President? | p. 1 |
This Height or Taller to Run: Are You Qualified to Be President? | p. 8 |
But are you Really Qualified?: How Much Baggage Are You Carrying? | p. 14 |
Elephant, Donkey, or Some Kind of Elephonkey?: Your Place on the Political Spectrum | p. 17 |
Are you Really Sure you want to be President?: Plowing Past the Fail-Safe Point | p. 28 |
The Primaries | p. 32 |
Announcing your Candidacy: Meeting Tim Russert | p. 34 |
Money-Money-Money-Money ... Money!: You and Your Campaign Coffers | p. 46 |
Friend or Foe?: You and Your Special Interest Groups | p. 54 |
Shameless Pandering is Not a Factor for You: Appealing to the Primary Voter | p. 56 |
Shaking Babies and Kissing Hands, or is it the Other Way Around?: The Primary States | p. 67 |
General Election | p. 80 |
Time out for Some fun: You and Your Campaign Slogan | p. 82 |
[Insert Your Name Here] for President: You and Your Logo | p. 86 |
Pleased to Meet You ... and You ... and You: You and Your Handshake | p. 90 |
Shit You Should Probably Know: Part 1: The Constitution | p. 98 |
I Now Declare You Running Mates: Choosing Your Vice President | p. 101 |
They Like You ... They Really, Really Like You!: You and Your Nominating Convention | p. 108 |
I Can Name That Blowhard in Three ... No, Two Phrases: You and the Media Personalities | p. 112 |
The Dirt of Your Enemy is Your Victory Soap: You and Opposition Research | p. 119 |
You Didn't do All That Yourself, Did You?: You Are Not a Crook (But Your Cronies Should Be) | p. 123 |
Shit You Should Probably Know, Part II: The Concerns of Everyday People Who Are Nothing Like You | p. 124 |
Polling, Polling, Polling ... Keep Those Surveys Rolling: Public Opinion Polling | p. 129 |
Dodge, Bob, and Weave: The Third Rails of Politics | p. 137 |
Sorry Seems to be the Hardest Word: Cleaning Up Your Mistakes | p. 143 |
One Nation Under God: You and Religion | p. 147 |
Shit You Should Know, Part III.: Foreign Relations | p. 151 |
Go Negative or go Home: You and Your Last, Best Hope | p. 157 |
Election Day | p. 167 |
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