9780534515935

Soap, Sex, and Cigarettes A Cultural History of American Advertising

by
  • ISBN13:

    9780534515935

  • ISBN10:

    0534515932

  • Edition: 1st
  • Format: Paperback
  • Copyright: 3/20/1997
  • Publisher: Wadsworth Publishing
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Summary

This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Table of Contents

Introduction xiii
Part I Historical Overview 1(42)
1492--1880 The Beginnings
2(41)
Part II Early American Advertising 43(96)
1880--1900 Selling the Goods
44(46)
1900--World War I The Rise of a Consumer Economy
90(49)
Part III Modern American Advertising 139(148)
1920--1929 The Roaring Twenties
140(52)
1930--1945 The Depression and World War II
192(46)
1945--1960 The Postwar Boom
238(49)
Part IV Contemporary American Advertising 287(138)
1960--1975 The Creative Revolution
288(46)
1975--1990 From Positioning to Image Building
334(44)
1990s and Beyond The Media Revolution
378(47)
Epilogue 425(4)
Notes 429(7)
Acknowledgments 436(2)
Index 438

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